Recurrent flooding near Tempe Lake, Indonesia, exacerbated by climate change, presents significant challenges for rice-farming communities, threatening their livelihoods and food security. This study explores the adaptive strategies employed by farmers to mitigate flood-related risks and evaluates the role of institutional frameworks in risk-sharing mechanisms. Using a mixed-methods approach, we analysed primary survey data from 140 rice farmers and conducted interviews with irrigation pump operators. The study viewed 30 years of historical flood records to identify environmental patterns affecting agricultural practices. The findings indicate that farmers employ various adaptation strategies to enhance resilience, including irrigation technologies, risk-sharing agreements, and livelihood diversification. Informal co-operative structures play a crucial role, with landowners covering 50% of production costs and farmers receiving 60% of profits after deducting operational expenses. However, flood-related income disruptions and shifting environmental conditions threaten long-term sustainability. This study emphasizes the need to formalize risk-sharing agreements, promote flood-resistant crop adoption, and improve water management infrastructure to address these challenges. Additionally, policies should support the development of community-led co-operative models and flexible contract structures, as well as training and access credit to ensure fair compensation for climate-induced losses. Integrating institutional support, technological advancements, and community-driven adaptation strategies can enhance economic stability, strengthen food security, and ensure the long-term viability of rice farming in flood-prone regions.

As a staple food and a key component of livestock feed, the growing demand for maize in Indonesia has spurred the expansion of hybrid maize cultivation. However, despite advancements in seed technology and government initiatives to boost maize production, farmers in rural areas continue to face obstacles in accessing high-quality seeds. This study explores the influence of the marketing mix—encompassing product, price, promotion, and distribution—alongside personal factors on farmers’ purchasing decisions for hybrid maize seeds in Soppeng District. Utilizing structural equation modeling (SEM) and survey data from 100 respondents, the findings indicate that product quality and price are the most critical determinants, with farmers prioritizing seed performance and affordability. Distribution also plays a vital role in rural areas, ensuring that farmers can readily access high-quality seeds. At the same time, personal factors such as farming experience and income significantly shape purchasing behavior. Notably, promotional efforts appear to have a limited impact, suggesting that traditional marketing approaches may not be the most effective in this context. Seed companies should focus on product development, refine pricing strategies, and strengthen distribution networks to enhance market penetration. In parallel, policymakers can facilitate access to agricultural credit, invest in rural infrastructure, and promote farmer education programs to improve purchasing power and awareness. Ultimately, adapting marketing strategies to align with local economic and cultural conditions can drive greater adoption of hybrid seeds, boost agricultural productivity, and contribute to the long-term sustainability of rural farming communities.