In recent years, minsu (homestays), a non-standard tourist accommodation, have been gaining popularity in China. The minsu has become an innovative driving force promoting the transformation of tourist destinations. This paper attempts to explore the relationship between the minsu’s environment (ambience) and customer loyalty, as customer loyalty is crucial to the sustainability of minsu and tourism destinations. This paper adopts Lijiang, China, as an empirical example to explore the relationship between the multi-dimensional environment of minsu and its influence on customer loyalty. Findings include: (1) the multi-dimensional environment perception of minsu includes spatial, cultural and social environment perception, all of which have a significant positive impact on emotional experience in varying degrees; (2) the emotional experience of minsu guests plays a significant mediating role between the minsu’s environmental perception and loyalty; (3) personality traits of openness, agreeableness and conscientiousness play a moderating role in the impact of residential space environment perception on emotional experience. Using the S-O-R model, this paper introduces emotional experience and personality traits into the relationship model between the minsu’s environment perception and customer loyalty and contributes to extant literature on the influence of customer loyalty in tourist destinations. The theoretical and practical implications are discussed.

The innovative development of tourism resources in the context of the construction of a strong tourism country concerns the fundamental task of high-quality development of tourism. Scene theory, which is based on cultural consumption and cultural practice and emphasizes local cultural style and aesthetic characteristics, provides a new perspective for tourism resource innovation. On the basis of clarifying the connotation of tourism scene theory, this paper analyzes the logic and path of scene-driven tourism resource innovation with Yucun and Anjihood, Anji, Zhejiang province as typical cases. It is found that: as an important cultural power to drive the innovation of tourism resources, scene has formed two basic logics of creative production and creative weaving, the former embodied in the scene as a form of new quality productive forces to stimulate creativity, with the system and activities as the internal mechanism to attract and cohesion of creative talents and trigger the creative groups to carry out creative practices, resulting in the scene of the internal resonance, which drives the continuous creation of new tourism resources; the latter embodied in the scene as the reconstruction of the structure of tourism resources. Scene as the weaving force to reconstruct the structure of tourism resources, with capital and media as the internal mechanism, to create an aesthetic style and attract consumer groups to take pictures, resulting in the external resonance of the scene, which in turn drives the re-empowerment of silent resources. This paper reveals two different paths of scene-driven tourism resource innovation from the perspective of scene theory, with a view to expanding the value connotation of scene creation in tourism resource innovation and tourist destination shaping, and providing new ideas for tourism resource innovation in the New Era.

As global urbanization and the pervasive influence of digital technology reshape the leisure landscapes of today’s cities, their evolution presents a paradox. Despite offering more choices, these t...