Dr. Aditi Nag
School of Architecture and Design, Faculty of Science, Technology and Architecture, Manipal University Jaipur, Jaipur, India
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Academic Career Length
6Years (2021-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
View All Publications1 May 2025 in Proceedings of the Institution of Civil Engineers - Urban Design and Planning
Journal Article
Aditi NagHeritage planning is essential for preserving cultural identity and engaging stakeholders in managing heritage sites. This research examines how stakeholder perceptions influence place-making strategies within competitive heritage planning. It recognises that various stakeholders, including local communities, government agencies, heritage organisations, and private entities, have differing views and interests. Understanding these perceptions is vital for effective place-making. Using a mixed-methods approach, the study involved qualitative and quantitative research, including interviews and focus groups with 1150 stakeholders to assess their perceptions, attitudes, and preferences regarding heritage planning initiatives. Conducted in a competitive context, the research investigates how stakeholder perceptions affect place-making strategies, aiming to enhance understanding of heritage planning. The findings will assist heritage planners and policymakers in decision making, promoting inclusive and participatory approaches that consider diverse perspectives. Ultimately, the goal is to contribute to the sustainable preservation of heritage sites, fostering a sense of place and cultural identity in a competitive planning environment.
27 August 2021 in Vision: The Journal of Business Perspective
Journal Article
ASAnand Prasad Sinha
Anand Prasad SinhaPSPraveen Srivastava
Praveen SrivastavaSSSanjiv Kumar Srivastava
Sanjiv Kumar Srivastava
AAAshok Kumar Asthana
Ashok Kumar Asthana
Aditi NagIn the food sector, customers have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. The number of increased downloads of food ordering app is an indication of both popularity of these apps and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to customer. In this backdrop, this study is a novel attempt which primarily focuses on relationship amid customer satisfaction and app quality. The inter-related relationship among service quality, satisfaction of customer and their loyalty using the app has been explored. Collection of the data used stratified random sampling. A total of 380 usable data have been collected from customers who have been using this app for ordering since last one year.
15 March 2024
Book Chapter
Aditi NagThe study investigates the potential of integrating artificial intelligence (AI) in heritage tourism, focusing on its economic impact on local development and tourism competitiveness. It uses AI-driven sentiment analysis and predictive modelling techniques to analyze the economic dynamics of heritage tourism initiatives, including employment generation, revenue optimization, and infrastructure enhancement. The research also highlights the importance of balancing technological innovation with cultural preservation, with case studies highlighting successful AI-integrated projects. The study addresses challenges such as ethical considerations, community acceptance, and technical hurdles in AI implementation. The findings have significant implications for policymakers, stakeholders, and AI developers, paving the way for a more immersive, culturally sensitive, and economically beneficial tourism industry.
5 August 2023
Book Chapter
Aditi NagSMSmriti Mishra
Smriti MishraThe creation and evaluation of a sustainable tourism destination must involve input from all tourism stakeholders. One main difficulty at the regional level is the absence of clearly defined instruments and approaches capable of incorporating all tourism stakeholders and attaining various policy goals. All sectors that are less market-oriented can benefit from sustainable tourism planning combined with destination competitiveness through perspective-value engagement of tourism stakeholders. Therefore, this study offers a model and indicators of destination competitiveness to contrast nations and industries involved in tourism. Employing the indicator division pattern by Dwyer and Kim (2003) for future development focusing on heritage tourism planning, it compiles a collection of destination competitiveness and sustainability metrics using inputs, gaps, and limitations from earlier existing toolkits. The study therefore concludes that combining the Travel and Tourism Development Index with the developed indicator list can aid in evaluating all heritage destinations proportionately.
2 January 2025
Book Chapter
Aditi NagSMSmriti Mishra
Smriti MishraHeritage-led destination management is crucial for gaining a competitive edge in the global tourism industry. This paper explores the link between heritage assets and destination competitiveness, emphasizing their role in attracting visitors, generating economic benefits, and distinguishing a destination. It delves into factors enabling differentiation, including heritage preservation, effective interpretation, infrastructure, cultural events, and community collaboration. Case studies illustrate how these strategies boost visitor numbers, revenue, and destination image. Challenges like balancing conservation and tourism, over-tourism, and community involvement are discussed. The paper advocates sustainable heritage-led tourism to ensure long-term success and heritage preservation. It serves as a guide for destinations aiming to leverage their heritage for competitive advantage.
About Me
Aditi Nag is an architect and urban planner, currently serving as Assistant Professor at the School of Architecture and Design, Faculty of Science, Technology and Architecture, Manipal University Jaipur. She holds a Ph.D. in Heritage Planning and Tourism Competitiveness and Management from the Department of Architecture and Planning at Birla Institute of Technology, Mesra, Ranchi, India. She subsequently served as an ANRF-NPDF Postdoctoral Fellow at the Department of Architecture and Regional Planning, Indian Institute of Technology Kharagpur, where her postdoctoral research focused on heritage, tourism, and sustainable spatial development. Her research operates at the intersection of urban and rural systems, with a strong focus on heritage-led development, tourism competitiveness, and spatial analytics, reflected in a robust portfolio of peer-reviewed publications. Notably, she is the first recipient from the discipline of Architecture and Planning of the DST INSPIRE Fellowship 2022 and the ANRF National Post Doctoral Fellowship (ANRF-NPDF) 2025, both awarded by the Ministry of Science and Technology, Government of India—two of the country’s premier core science fellowships, underscoring a significant disciplinary milestone. She has also been honoured with the Emerald Literati Awards 2025 for Outstanding Author Contribution. She was featured in “The Postdoc Portrait Series” of The Scientist magazine in April 2026.