Gelmar García-Vidal

Dr. Gelmar García-Vidal

orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2017 in International Journal of Engineering Business Management
Verified
Journal Article
Open access
GGGelmar García-Vidal
Gelmar García-Vidal
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
The study provides a discussion about the leadership style of small businesses owner-managers at Santo Domingo de los Tsáchilas, Ecuador, supported on contingency theory of leadership. And adaptation of Hershey and Blanchard questionnaire was made in order to make it clear to the target population. A total of 175 owner-managers of small businesses and 1218 employees comprised the respondents of the study. The perception of leadership style of owner-managers and employees, style range, and style adaptability and perception of the maturity degree of employees were the variables involved in the hypotheses raised. In spite of totally or partially proving the hypothesis raised, findings of the study revealed mixed support to the theory which impedes giving clear recommendations about how to behave in certain organizational situations in the context of small Ecuadorian businesses. Results of the study caution owner-managers of small businesses to consider carefully the way they behave in certain situation to the enrichment of employee motivation toward work with the purpose to obtain a better performance of their enterprises; but should avoid assuming that there are more or less appropriate leader behaviors based on the results of this research. The study constitutes a starting point to focus the research related to leadership style in small companies, considering the preponderance of this type of business in the economy of Ecuador.

27 May 2025 in Information
Verified
Journal Article
Open access
PDF file
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
GGGelmar García-Vidal
Gelmar García-Vidal
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
MGMargarita De Miguel Guzmán
Margarita De Miguel Guzmán
This study analyzes the current state of artificial intelligence (AI) adoption among micro-, small-, and medium-sized enterprises (MSMEs) in Ecuador, with a focus on its application across core business functions. Using a stratified random sample of 385 firms from the most representative economic sectors, a survey instrument was designed to assess three dimensions: access to AI-enabling conditions, degree of AI utilization, and organizational characteristics. The results reveal that AI adoption remains limited and highly concentrated in marketing-related functions, particularly in content generation and social media automation, with minimal implementation in finance, logistics, and human resource management. The study also identifies the main barriers hindering AI adoption. The lack of qualified professionals and the unavailability of structured databases emerged as the most critical obstacles, followed by limited financial capacity. One-way ANOVA and Kruskal–Wallis tests confirmed significant differences in AI adoption levels based on company size and sector, especially in areas such as inventory optimization and design prototyping. These findings highlight a gap between the potential of AI technologies and their real-world implementation in Ecuadorian MSMEs. They underscore the need for targeted strategies focused on workforce training, digital infrastructure development, and institutional support to promote broader and more effective AI integration.

29 November 2025 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
GGGelmar García-Vidal
Gelmar García-Vidal
Yandi Fernández-OchoaYandi Fernández-Ochoa
Yandi Fernández-Ochoa
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
AGAndrea Estefanía Gavilanes
Andrea Estefanía Gavilanes
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
Artificial intelligence (AI) is increasingly positioned as an enabler of strategic renewal and competitiveness for small and medium-sized enterprises (SMEs) in emerging economies. However, its adoption remains limited and uneven, constrained by shortages of skilled talent, weak data infrastructures, and financial barriers. This study examines Ecuadorian SMEs as a representative case within this broader context, analyzing survey data from 385 firms to diagnose AI adoption patterns and validate a structural model linking AI adoption, dynamic capabilities, and strategic innovation performance. Results from Partial Least Squares Structural Equation Modeling (PLS-SEM) confirm that AI adoption enhances innovation and competitiveness both directly and indirectly through dynamic capabilities, specifically firms’ abilities to sense opportunities, seize them through innovation, and reconfigure resources. The model explains 41% of the variance in strategic innovation performance, providing robust empirical support for the proposed AI-Driven Dynamic Capabilities Framework for Strategic Innovation and Competitiveness. The study clarifies how perceptual and contextual enablers of adoption (TAM/TOE) interact with capability-building mechanisms (RBV/DCT), offering a more integrated understanding of how SMEs assimilate AI under resource constraints. These findings demonstrate how SMEs translate early adoption into strategic advantage under conditions of uncertainty. The study also offers actionable guidance by showing that the most effective interventions for SMEs focus on strengthening foundational data and organizational capabilities rather than promoting complex AI systems beyond current readiness levels.

1 January 2019 in Serbian Journal of Management
Verified
Journal Article
Open access
GGGelmar García-Vidal
Gelmar García-Vidal
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
The impact of self-confidence, creativity and vision on leadership performance: perceptions at Ecuadorian SMEs owner - managers

5 September 2025 in Information
Verified
Journal Article
Open access
PDF file
GGGelmar García-Vidal
Gelmar García-Vidal
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
LGLaritza Guzmán-Vilar
Laritza Guzmán-Vilar
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
This study examines patterns of artificial intelligence (AI) adoption in Ecuadorian micro and small enterprises (MSEs), with an emphasis on functional diversity across value chain activities. Based on a cross-sectional dataset of 781 enterprises and an entropy-based model, it assesses internal variability in AI use and explores its relationship with strategic perception and dynamic capabilities. The findings reveal predominant partial adoption, alongside high functional entropy in sectors such as mining and services, suggesting an ongoing phase of technological experimentation. However, a significant gap emerges between perceived strategic use and actual functional configurations—especially among microenterprises—indicating a misalignment between intent and organizational capacity. Barriers to adoption include limited technical skills, high costs, infrastructure constraints, and cultural resistance, yet over 70% of non-adopters express future adoption intentions. Regional analysis identifies both the Andean Highlands and Coastal regions as “innovative,” although with distinct profiles of digital maturity. While microenterprises focus on accessible tools (e.g., chatbots), small enterprises engage in data analytics and automation. Correlation analyses reveal no significant relationship between functional diversity and strategic value or capability development, underscoring the importance of qualitative organizational factors. While primarily descriptive, the entropy-based approach provides a robust diagnostic baseline that can be complemented by multivariate or qualitative methods to uncover causal mechanisms and strengthen policy implications. The proposed framework offers a replicable and adaptable tool for characterizing AI integration and informing differentiated support policies, with relevance for Ecuador and other emerging economies facing fragmented digital transformation.

27 March 2023 in Revista Venezolana de Gerencia
Verified
Journal Article
Open access
NPName Pérez-Campdesuñer
Name Pérez-Campdesuñer
Alexander Sánchez-RodríguezAlexander Sánchez-Rodríguez
Alexander Sánchez-Rodríguez
GGGelmar García-Vidal
Gelmar García-Vidal
RMRodobaldo Martinez-Vivar
Rodobaldo Martinez-Vivar
Teleworking requires changes in the previous practices associated with its actors: managers, workers and family members. Not being able to assimilate these changes can affect the satisfaction of each one and generate a set of unfavorable effects in the different roles. In this research, through a survey applied to 321 participants from nine Ecuadorian provinces, assuming an infinite population and ensuring a researcher error of less than 10%, the level of satisfaction of the three roles analyzed was characterized with respect to a group of associated variables. As a result, it can be argued that although telework generates benefits for workers and employers, it requires changes in management methods and provokes different attitudes in the family environment. Regarding managers, although they recognize teleworking as viable, they perceive that their traditional control methods require changes to assume new practices and must be based on higher levels of trust and the development of a results-oriented function. With respect to workers and their families, they recognize that teleworking gives them a set of facilities, although it could affect family relationships and become a source of stress that affects health.