Reliability and maintenance serve as pivotal factors in safeguarding safety, enhancing efficiency, optimizing costs, and fostering sustainable development. They permeate all facets of industry, daily life, and society, thereby constituting a crucial foundation for achieving long-term, stable development. The rapid evolution of data-driven methods and artificial intelligence (AI) has revolutionized reliability and maintenance practices, driving a shift from reactive to predictive maintenance (PdM) and ultimately intelligent maintenance strategies. Unlike existing reviews that focus on single technologies or tasks, this paper adopts a system-level integration perspective to construct a closed-loop framework connecting data-driven reliability analysis, maintenance optimization, and intelligent decision-making. It further elucidates the integrated logic between prediction and decision-making through formalized mechanisms. This article systematically reviews the research progress and practical applications of data-driven methods and AI in reliability and maintenance. First, it classifies and summarizes data-driven reliability analysis methods based on existing literature. Second, a reliability-oriented maintenance optimization framework is proposed, comprehensively integrating economic, reliability, resource efficiency, and multi-objective collaboration considerations, while analyzing the characteristics of diverse maintenance systems. Furthermore, the innovative applications and performance advantages of AI algorithms in complex system maintenance are synthesized, and a comparative analysis of the applicability of different methods across various operational scenarios is conducted. And conducted a multidimensional comparison of the applicability scenarios for different methods from an engineering selection perspective. In addition, this review examines the current status and challenges of applying data-driven and AI technologies across multiple real industrial settings and identifies common obstacles encountered during project implementation. We further elucidate the research positioning of this work and provide a comparative discussion with existing review articles. Finally, the article conducts a bibliometric analysis to map the research landscape, provides quantitative support for the development trends in the field. Limitations in this field are also discussed.