The Datang Formation black rock series deposited in an inter-platform basin are considered to be one of the main source rocks in Southwest China. However, their depositional conditions and organic matter enrichment in such a setting are not well understood. In this study, geochemical characteristics of total organic carbon (TOC), major, trace and rare earth elements (REEs) of thirty black rock series samples from a newly-cut roadside outcrop (Zhenning section) in Southern Guizhou, Southwest China are systematically investigated to examine provenance, paleoredox conditions, paleoclimate, paleoproductivity and sedimentary rate, and further to explore their influence on organic matter enrichment. Results show that TOC contents of the investigated samples range from 0.90% to 2.83%, with an average of 1.45%, with TOC variations being in accord with the stratigraphic cyclicity. These data also indicate that the target black rock series were deposited in a combination of continental island arc and active continental margin tectonic setting that exhibited moderate weathering, oxic/dysoxic oxygen levels, hot and arid to semiarid climate, and a higher sedimentary rate. Multiple paleoredox indicators (e.g., Ni/Co, V/Cr, U/Th and V/(V + Ni) ratios), together with slightly negative Ce anomalies and EF_U-EF_Mo covariation, totally suggest an oxic/dysoxic water environment, which is usually considered unfavorable for organic matter preservation. Average (La/Yb)_N ratios (1.41) reflect a higher sedimentary rate, resulting in shortening the exposure time of organic matter in the degradation region of aerobic bacteria under oxic/dysoxic conditions. Of the three factors that could affect organic matter enrichment, including paleoproductivity, paleoredox conditions and sedimentary rate, the relatively high paleoproductivity indicated by the relatively high TOC contents appears to be the dominant factor. In contrast, the other two factors, i.e., paleoredox conditions and the rate of sedimentation play relatively less significant roles. Based on these factors, an enrichment model of organic matter for the black rock series in Southern Guizhou Depression is established. These findings also contribute to constraining the sedimentary environment in such a setting and further deepen our understanding of the potential shale gas resources of the Southern Guizhou Province.