He is Assistant Professor in Business Innovation Department at Prince of Songkla University (PSU), Thailand, with over 20 years of teaching and research experience across Thailand, Malaysia, Indonesia, Egypt, and the UAE. He holds a PhD in Technology Management from Universiti Sains Malaysia (thesis on ERP perceived value, organizational performance, and learning capability) and an MBA in Management Information Systems (Excellent grade). His work focuses on business innovation, generative AI applications, business intelligence and analytics, technology management, digital transformation, sustainability, cultural tourism, higher education, and the Halal industry. He designs and delivers courses (including MOOCs), supervises postgraduate research, secures competitive grants, and builds international academic collaborations. Notable achievements include the Outstanding Faculty Researcher Award 2026 (PSU Pride 2026), recognition as a Top Researcher with five Scopus publications in 2025, the Delivering Excellence with Soul Award (MAJLIS PERSADA KENCANA, 2018), and more than 22 peer-reviewed publications in high-impact Scopus/Web of Science journals (many Q1). He has served as an editorial board member, reviewer for numerous international journals, and held leadership roles such as President of SOM PhD Club and USM Student Ambassador. His personal mission is to advance knowledge-sharing, educational strategy, and societal impact through innovative teaching,rigorous research, and cr
He is Assistant Professor in Business Innovation Department at Prince of Songkla University (PSU), Thailand, with over 20 years of teaching and research experience across Thailand, Malaysia, Indonesia, Egypt, and the UAE. He holds a PhD in Technology Management from Universiti Sains Malaysia (thesis on ERP perceived value, organizational performance, and learning capability) and an MBA in Management Information Systems (Excellent grade). His work focuses on business innovation, generative AI applications, business intelligence and analytics, technology management, digital transformation, sustainability, cultural tourism, higher education, and the Halal industry. He designs and delivers courses (including MOOCs), supervises postgraduate research, secures competitive grants, and builds international academic collaborations. Notable achievements include the Outstanding Faculty Researcher Award 2026 (PSU Pride 2026), recognition as a Top Researcher with five Scopus publications in 2025, the Delivering Excellence with Soul Award (MAJLIS PERSADA KENCANA, 2018), and more than 22 peer-reviewed publications in high-impact Scopus/Web of Science journals (many Q1). He has served as an editorial board member, reviewer for numerous international journals, and held leadership roles such as President of SOM PhD Club and USM Student Ambassador. His personal mission is to advance knowledge-sharing, educational strategy, and societal impact through innovative teaching,rigorous research, and cr