Dr. Jhansi Rani Boda is an Assistant Professor at GITAM School of Business, specializing in Behavioral Finance, Portfolio Management, and Corporate Finance. Her research focuses on investor psychology, decision-making behavior, and financial market dynamics. She has contributed significantly to academic literature, with notable publications in journals such as the International Journal of Pure and Applied Mathematics and the Journal of Business and Economics Review. Her work employs structural equation modeling to analyze retail investor behavior, investment decision-making, and financial sector trends. Dr. Boda actively engages in scholarly research, providing insights into the evolving landscape of financial decision-making.