My research primarily focuses on behavioral economics, examining how cognitive biases, social norms, and decision-making heuristics shape economic behavior. I am also interested in broader economic topics, including digitalization, sustainability, and their implications for markets, policy, and consumer behavior. My work aims to bridge theoretical insights with real-world applications, contributing to a better understanding of how individuals and organizations adapt to technological change and sustainability challenges in a rapidly evolving economic landscape.
My research primarily focuses on behavioral economics, examining how cognitive biases, social norms, and decision-making heuristics shape economic behavior. I am also interested in broader economic topics, including digitalization, sustainability, and their implications for markets, policy, and consumer behavior. My work aims to bridge theoretical insights with real-world applications, contributing to a better understanding of how individuals and organizations adapt to technological change and sustainability challenges in a rapidly evolving economic landscape.