Cezara Georgiana Radu

Dr. Cezara Georgiana Radu

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Research Focus & Metrics

Academic Career Length

3Years (2024-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 April 2025 in Sustainability
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Journal Article
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ACAlexandra Constantin
Alexandra Constantin
MCMaxim Cetulean
Maxim Cetulean
CRCezara Georgiana Radu
Cezara Georgiana Radu
Edi-Cristian DumitraEdi-Cristian Dumitra
Edi-Cristian Dumitra
AIAndreea Teodora Iacob
Andreea Teodora Iacob
Digitalisation plays a crucial role in enhancing the competitiveness of the global supply chain, primarily by improving trade openness and efficiency. The current study examined the impact of digital transformation on supply chains by analysing key digital and logistical factors over three Eastern European countries: Bulgaria, Poland, and Romania. Using multifactorial linear regression on data collected from 2013 to 2022, the present research paper evaluated and highlights the influence of broadband penetration, ICT graduates, and transport infrastructure over trade openness. The findings revealed a differentiated impact between the three analysed countries, such as a significant enhancement provided by broadband in Poland and Romania, ICT graduates having a low influence in Bulgaria, and air and rail transport not exhibiting a strong relationship with trade openness in all three countries. These results highlight the need for stronger policies that integrate the adoption of digital technologies, workforce development, and investment in infrastructure to enhance supply chain efficiency. Nevertheless, the present study contributes to the on-growing research trends over digitalisation’s role in trade and supply chain management while providing valuable insights for policymakers and business leaders in the current digital economy.

29 March 2025 in Sustainability
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Journal Article
Open access
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Ionut Laurentiu PetreIonut Laurentiu Petre
Ionut Laurentiu Petre
Diana Andreia HristacheDiana Andreia Hristache
Diana Andreia Hristache
MDMonica Maria Dobrescu
Monica Maria Dobrescu
ACAlexandra Constantin
Alexandra Constantin
Edi-Cristian DumitraEdi-Cristian Dumitra
Edi-Cristian Dumitra
CRCezara Georgiana Radu
Cezara Georgiana Radu
In the present research paper, we argue that digital transformation and students’ behavioural trends are intertwined through the increasing integration of digital technology tools into both academic and personal communication contexts. We construct our argument through a rigorous methodological approach employing quantitative and qualitative analyses, including ANOVA, Kruskal–Wallis, chi-squared, and multiple regression models, to assess the main predictors of digital communication satisfaction and engagement. Hence, we emphasise distinctly the diverse roles of digital communication platforms as relating to the expression of students’ engagement and adaptability, beyond mere technological adoption. While investigating the role of behavioural economics in modelling students’ engagement with digital technologies, we examine the impact of digitalisation on students’ communication patterns, both in terms of personal and academic purposes. To measure student engagement, we employ a mixed-methods approach by carrying out a pilot study (N = 167). The findings underline the role of digital transformation in enhancing students’ access to learning, communication, and collaboration tools, while they also align with Sustainable Development Goal 4 (Quality Education). Our intention is to develop a more comprehensive model that integrates behavioural insights with technology acceptance theories, while another further direction could be exploring longitudinal data to assess the long-term impacts of digital tools on student engagement and learning outcomes.

1 June 2024 in Proceedings of the International Conference on Business Excellence
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Journal Article
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CRCezara Georgiana Radu
Cezara Georgiana Radu
EDElena Roxana Deak
Elena Roxana Deak
Cryptocurrencies are a new form of digital assets that have gained increasing popularity in recent years. Investors have a dual objective of maximizing profits while minimizing risks. In today's world, there is an increase in the demand for cryptocurrencies, with focus on the emotional aspects as well as on the underlying technical analysis. This abstract provides a synthesis of recent research and insights into the behavior of consumers engaging with cryptocurrencies. Key determinants such as trust, perceived usefulness, and ease of use play pivotal roles in driving consumer adoption of cryptocurrencies. Furthermore, behavioral uncertainty and risk perception emerge as critical considerations impacting investment decisions within this dynamic ecosystem. The abstract also highlights the significant influence of digital platforms and social media on shaping consumer attitudes and behaviors towards cryptocurrencies, underscoring the importance of online discourse and information dissemination in this context. As the cryptocurrency market develops and grows, understanding consumer behavior becomes increasingly paramount for stakeholders, policymakers, and researchers alike. By unraveling the complexities of consumer preferences, motivations, and perceptions, this abstract offers valuable perspectives to inform strategic decision-making and foster sustainable growth in the cryptocurrency industry. This research was based on scientific articles and carefully selected and studied important data from trusted sources like academic journals, financial databases, and websites focusing on cryptocurrency information.