Brassicaceae (Cruciferae) are ostensibly defended in part against generalist insect herbivores by toxic isothiocyanates formed when protoxic glucosinolates are hydrolysed. Based on an analysis of published host records, feeding on Brassicas is widespread by both specialist and generalists in the Lepidoptera. The polyphagous noctuid moth Helicoverpa armigera is recorded as a pest on some Brassicas and we attempted to improve performance by artificial selection to, in part, determine if this contributes to pest status. Assays on cabbage and kale versus an artificial diet showed no difference in larval growth rate, development times and pupal weights between the parental and the selected strain after 2, 21 and 29 rounds of selection, nor in behaviour assays after 50 generations. There were large differences between the two Brassicas: performance was better on kale than cabbage, although both were comparable to records for other crop hosts, on which the species is a major pest. We discuss what determines “pest” status.