The majority of China’s intangible cultural heritage is rooted in rural areas, and the integration of intangible cultural heritage (ICH) with rural resources has potential for sustainable development. This study develops a theory of sustainable livelihoods for ICH rural areas, employing design intervention strategies to strengthen core capital, thereby promoting the protection of ICH and the sustainable development of rural areas. Through a case study of China’s ICH, specifically Luanzhou shadow play, this study focuses on core livelihoods capital: design capital and cultural capital. The key elements of the two were analyzed through the use of interviews and questionnaires. The Luanzhou shadow play was redesigned for cultural and creative products and digital application innovation. This approach effectively meets the needs of the target groups and meets the requirements of rural revitalization and ICH, thereby enhancing the adaptability and resilience of rural areas. This study offers a new development path for the heritage of Luanzhou shadow play and local rural areas while also providing a reference for the differentiated development of other non-legacy rural areas.

The ability of AI to process vast datasets can enhance creativity, but its rigid knowledge base and lack of reflective thinking limit sustainable design. Generative Design Thinking (GDT) integrates human cognition and machine learning to enhance design automation. This study aims to explore the cognitive mechanisms underlying GDT and their impact on design efficiency. Using behavioral coding and quantitative analysis, we developed a three-tier cognitive model comprising a macro-cycle (knowledge acquisition and expression), meso-cycle (creative generation, intelligent evaluation, and feedback adjustment), and micro-cycle (knowledge base and model optimization). The findings reveal that increased task complexity elevates cognitive load, supporting the hypothesis that designers need to allocate more cognitive resources for complex problems. Knowledge base optimization significantly impacts design efficiency more than generative model refinement. Moreover, creative generation, evaluation, and feedback adjustment are interdependent, highlighting the importance of a dynamic knowledge base for creativity. This study challenges traditional design automation approaches by advocating for an adaptive framework that balances cognitive processes and machine capabilities. The results suggest that improving knowledge management and reducing cognitive load can enhance design outcomes. Future research should focus on developing flexible, real-time knowledge repositories and optimizing generative models for interdisciplinary and sustainable design contexts.

With the rapid expansion of the Electric Sport Utility Vehicle (ESUV) market, capturing consumer aesthetic preferences and emotional needs through front-end styling has become a key issue in automotive design. However, traditional Kansei Engineering (KE) approaches suffer from limited timeliness, subjectivity, and low predictive accuracy when extracting affective vocabulary and modeling the nonlinear relationship between product form and Kansei imagery. To address these challenges, this study proposes an improved KE-based ESUV styling framework that integrates data mining, machine learning, and generative AI. First, real consumer reviews and front-end styling samples are collected via Python-based web scraping. Next, the Biterm Topic Model (BTM) and Analytic Hierarchy Process (AHP) are used to extract representative Kansei vocabulary. Subsequently, the Back Propagation Neural Network (BPNN) and Support Vector Regression (SVR) models are constructed and optimized using the Seagull Optimization Algorithm (SOA) and Particle Swarm Optimization (PSO). Experimental results show that SOA-BPNN achieves superior predictive accuracy. Finally, Stable Diffusion is applied to generate ESUV design schemes, and the optimal model is employed to evaluate their Kansei imagery. The proposed framework offers a systematic and data-driven approach for predicting consumer affective responses in the conceptual styling stage, effectively addressing the limitations of conventional experience-based design. Thus, this study offers both methodological innovation and practical guidance for integrating affective modeling into ESUV styling design.

Fine-grained feature extraction and affective semantic mapping remain significant challenges in product form analysis. To address these issues, this study proposes a contrastive learning-based cross-modal fusion approach for product form imagery recognition, using the front-end design of new energy vehicles (NEVs) as a case study. The proposed method first employs the Biterm Topic Model (BTM) and Analytic Hierarchy Process (AHP) to extract thematic patterns and compute weight distributions from consumer review texts, thereby identifying key imagery style labels. These labels are then leveraged for image annotation, facilitating the construction of a multimodal dataset. Next, ResNet-50 and Transformer architectures serve as the image and text encoders, respectively, to extract and represent multimodal features. To ensure effective alignment and deep fusion of textual and visual representations in a shared embedding space, a contrastive learning mechanism is introduced, optimizing cosine similarity between positive and negative sample pairs. Finally, a fully connected multilayer network is integrated at the output of the Transformer and ResNet with Contrastive Learning (TRCL) model to enhance classification accuracy and reliability. Comparative experiments against various deep convolutional neural networks (DCNNs) demonstrate that the TRCL model effectively integrates semantic and visual information, significantly improving the accuracy and robustness of complex product form imagery recognition. These findings suggest that the proposed method holds substantial potential for large-scale product appearance evaluation and affective cognition research. Moreover, this data-driven fusion underpins sustainable product form design by streamlining evaluation and optimizing resource use.

The increasing demand for efficiency, brand consistency, and sustainability in automotive design has led to the exploration of innovative methods. This study investigated the impact of the V-shaped Dynamic Morphology Curve (VDMC) on design efficiency, brand consistency, and sustainability outcomes in automobile wheel design. A total of 24 designers took part, divided into an experimental group using VDMC and a control group using traditional CAD methods. VDMC uses parametric modeling to accelerate design iterations while maintaining brand identity. The experimental group completed the design task 31.5% faster, achieved significantly higher brand consistency (9.1/10 vs. 7.8/10), and reduced the number of design iterations by 53.2% compared to the control group. Furthermore, the experimental group made 50.9% fewer design changes, indicating higher design stability. These results show that VDMC significantly improves design efficiency and sustainability by reducing both time and resource consumption while ensuring greater alignment with brand guidelines. This study highlights the potential of VDMC to transform traditional design practices and offers notable benefits for both creative processes and environmental impact. The results suggest that integrating VDMC into design workflows could lead to significant improvements in efficiency and sustainability in the automotive industry and beyond.

User preferences serve as a crucial dimension in describing the product style and its psychological experience. To assist designers in rapidly producing wheel designs that align with user preferences and enhance design efficiency by improving design transparency, this research establishes a user preference-based Automotive Wheel Hub Style Characterization Model (AWSCM). The model primarily consists of a style space, a design element space, and a matching relationship space. The style space is used to capture user preferences and product styles, the design element space for sample clustering and design element extraction, and the matching relationship space for calculating and analyzing the mathematical relationships between product styles and design elements. The model explores and reveals the logical and mathematical quantitative relationships among user preferences, product styles, and design elements. The results of controlled experiments indicate that the AWSCM has significant positive impacts on the design time and design quality. Particularly for non-professional designers, the AWSCM can help reduce the design time and enhance design comprehension, thereby improving design efficiency. This suggests that the AWSCM is beneficial for aiding designers in quickly generating reasonable designs in their design practice.