National identity is people's emotional attachment to the country, which is related to personal growth and success as well as the prosperity and stability of the country. The advent of the "Internet Plus" era marks a new ecological evolution in the networked society, significantly impacting personal national identity. On the one hand, the proactive, dynamic, autonomous, and connective nature of "Internet Plus" provides abundant resources and novel platforms to enhance individual national identity. On the other hand, its openness, compatibility, diversity, and anonymity can also challenge and influence personal perceptions of national belonging. This study delves into the nuanced interplay between national identity and the packaging design of Chinese agricultural products within the "Internet Plus" framework, exploring emerging trends, changes, and characteristics. This paper presents an in-depth literature assessment on the comprehensive methodology of Bio-based Food Packaging (B-FP) for food within the cyclical economy. It emphasizes three principal domains: (1) the function of B-FP within a circular goods layout method and material selection during the preproduction life cycle phase; (2) the contribution of B-FP to oval resource administration structures and the item's elimination life cycle phase; and (3) the optimum utilization of B-FP concerning the prioritization of end-of-life therapy. It scrutinizes the underlying issues and deep-seated causes, enriching the theoretical discourse on national identity. Through literature review and surveys, this paper firstly defines and clarifies the concepts of "Internet Plus," national identity, and the B-FP design of Chinese agricultural products. It then investigates the implications of "Internet Plus" for national identity within pastoral product B-FP design, examining its supportive role. Furthermore, survey data is analyzed to evaluate the impact of B-FP design on national identity from various aspects such as structure, visual appeal, and the absence of green design principles. Identifying key challenges and attributing them to factors such as brand competitiveness and rural revitalization strategies, the study ultimately seeks to formulate design strategies for agricultural product B-FP from a national identity perspective within the "Internet Plus" context.

In the contemporary era of technological evolution, the integration of artificial intelligence (AI) in rural development, specifically within the agri-products packaging sector, remains a crucial yet underexplored domain. This research navigates through this uncharted territory, seeking to unravel the complexities and opportunities that arise when AI intersects with rural environments. Employing a qualitative research design, this study engages a diverse array of stakeholders, including farmers, agro-processors, distributors, consumers, and policymakers. Through in-depth interviews, the research delves into real-world examples and case studies to capture the richness of experiences and perspectives. The findings of this research illuminate the complex interplay between AI, rural communities, and agri-product packaging. Stakeholder perspectives reveal diverse attitudes toward AI applications, while the exploration of packaging innovations showcases the transformative potential of technology in influencing consumer behavior. The study uncovers themes of economic empowerment, socio-cultural preservation, and the need for inclusive policies within rural contexts. This research is innovative in its synthesis of stakeholder perspectives, bridging the gap between technological assessments and social dynamics in rural environments. It contributes to the existing literature by offering a more comprehensive understanding of AI's impact on rural development and consumer behavior. The significance lies in its potential to inform policymakers, industry practitioners, and communities, fostering a more responsible and effective integration of AI technologies.

Jinnan’s folk cloth art products (JFCAPs) reflect local customs and aesthetics. In the long years of development, they have united the working people's aspirations for a better life, and have the spiritual symbols of driving away disasters and evil spirits, and auspiciousness and good fortune. However, with the modernization of society and the deepening of cultural exchanges, the aesthetics and consumption habits of modern youth have changed greatly, they prefer fashionable and personalized products, and their attention to traditional cloth art products has declined. This study aims to gain an in-depth understanding of youth's emotional needs for JFCAPs and analyze their motivations. We collected data on youth's perceptions of, interest in, and use of JFCAPs through in-depth interviews. The study found that Chinese Youth showed emotional resonance themes of memory resonance, aesthetic experience, and cultural identity towards JFCAPs. These products play an important role in passing on cultural traditions, strengthening social ties, and conveying emotions. The results of this study contribute to cultural preservation and the promotion of traditional handicrafts, as well as providing new perspectives for the study of emotional design and cultural identity.

Using real estate agents to advertise home has long been a common practice. Some developers use a scale model to reflect the design results as a physical model however, the production requires components that cost quite a bit of money and are not practical nowadays. Hence, this study attempt to uncover the challenge of using augmented reality in marketing. The design framework for using augmented reality in marketing is determined using User-Centered Design with a protocol design method. Tracking and context identification, sound, one contact, kinesthetic and sensory modalities are the five types of design criteria identified.

International sports events are conducive to expanding the influence of the host country and city, improving the host city's popularity and the town's humanistic quality. In the context of frequent international cultural exchanges, As an intuitive and easy-to-understand form of publicity, sports mascots must reflect national characteristics and cater to the development of the current era. It meets the spread of cultural business concepts and people's emotional needs. The Asian Games is a sports event that reflects the level of sports among Asian countries, the spirit of unity and cultural exchanges among the people of Asian countries. Since 1990, China has hosted the Asian Games three times. The 11th Beijing Asian Games in 1990 was the first comprehensive international sports event independently held after the founding of New China. In 2010, the 16th Asian Games was held in Guangzhou. The 19th Asian Games was held in Hangzhou in September 2023. The successful hosting of many international sports events in China has made sports mascot design a hot topic of social concern. There is no research on mascot design development and cultural relevance for the Asian Games in China. This study examines the evolution of mascot design for the China Asian Games from 1990 to 2023. It explores it from three aspects: visual expression form, cultural function, and development trends of the times. The purpose is to explore the evolution in the visual design and cultural relevance of the mascots of the Chinese Asian Games in different locations and periods. This study adopted situational analysis and visual analysis. Qualitative research was conducted through literature review, analysis of mascots based on Bass semiotics, and semi-structured interviews to obtain data. The study found that China held the Asian Games thrice in Beijing, Guangzhou, and Hangzhou. The mascots' design elements came from the host cities' unique culture and urban development. The three mascots were created at different times. The visual representation represents the social development of China in different periods. This study provides a corresponding reference for future Chinese sports mascot design decisions. Chinese sports mascot design research needs to explore the impact of developing Chinese sports mascot design.