Alex Barker is a Lecturer at the School of Psychology, College of Health Psychology and Social Care, University of Derby. Alex Barker received a BSc (Hons) in Psychology at the University of Derby, an MSc in Psychological well-being and Mental Health at Nottingham Trent University, and a Ph.D. in 'Social identity change in people with multiple sclerosis' at the University of Nottingham. His main research interest involves unhealthy commodity promotion and advertising, the behavioral and health effects of this, and youth exposure to this. He also has an interest in the psychosocial effects of health conditions and how social psychology can protect against this having studied this throughout his Ph.D. in people with multiple sclerosis and through a post-doc exploring this in people with hearing loss. Alex is deaf and is a bilateral hearing aid user.