Magdalena Sobocińska is researcher and lecturer at Wrocław University of Economics and Lodz Film School. She is an author and co-author of over 200 publications published in the form of monographs, of chapters in monographs and textbooks and papers in scientific journals. She is a co-editor of 6 issues of Research Papers of Wrocław University of Economics and co-editor of the 3 monographs. She is a member of Board Polish Scientific Marketing Association and International Scientific Committee of “Cultural Management: Science and Education”. Guest Editor of Special Issue "New Technologies in Customer Value Management in the Perspective of Sustainable Development"