Professor Dame Louise Robinson is an academic GP and Professor of Primary Care and Ageing at Newcastle University. She was the first GP to be awarded a prestigious NIHR Professorship followed by a NIHR Senior Investigator award. Professor Robinson also holds a UK Regius Professorship in Ageing and was awarded a Dame hood in 2018 for services related to the care and research of older people. Louise’s personal research programme is focused on improving quality of life and quality of care for older people, especially those living with dementia. She leads one of three Alzheimer Society National Centres of Excellence on Dementia Care and an NIHR Global Health Group on Dementia Prevention and Care. Louise was the primary care lead for the Prime Minister’s Dementia Challenge and was a member of the NICE Dementia Care Guidelines development group. https://www.ncl.ac.uk/medical-sciences/people/profile/alrobinson.html