Assessing the well-being of captive brown bears is essential for responsible species management and meeting European and national animal care standards outside their natural habitats. The present study aims to assess the welfare of captive brown bears in Bulgaria, considering environmental parameters, husbandry procedures, and the psychological and physical condition of the animals. The study was conducted on 28 brown bears in 11 zoos in Bulgaria and 19 bears in Bear Sanctuary Belitsa. A specific questionnaire and interviews were conducted with zoo managers and keepers. The welfare of the bears was evaluated based on their living conditions, husbandry, and physical and psychological well-being. The Nature and Animal Protection Center in Dobrich received the highest rating for the welfare of two brown bears among the zoos in the study. The study identified annual veterinary check-ups and enrichment programmes as areas needing improvement.