Green hotels have grown in popularity due to customers' increased awareness of environmental issues. This study aims to construct and evaluate a model that combines the theory of Planned Behavior (TPB) and the theory of ethics to explain green hotel visitors' intentions and behavior. The study also considers the role of trust & subjective norms as a moderator. The framework of the study was evaluated using a quantitative method. Most of the respondents to the study, which was carried out in Noakhali, Bangladesh, were students at Noakhali Science and Technology University and their family members. The data was collected from 414 respondents and analyzed using the structural equation modeling (SEM) technique. The data collection took around two weeks, starting from December 3, 2021. According to the study's findings, the deontological (Moral obligation and justice) and teleological variables (perceived benefit and perceived risk) significantly influence green hotel visitors' intentions and actual behavior. Moreover, trust noticeably influences the relationship between subjective norm (SN) and Intention, and subjective norm affects the connection between attitude and intention. Therefore, hotel management can utilize this research to examine and understand visitors' intention and actual behavior to visit green hotels, which will assist them in attracting guests by portraying their services as eco-friendly. Furthermore, the findings may help hotel management formulate competitive marketing strategies, design effective promotional tools, and help generate an eco-conscious customer base.

For the study, the researchers proposed a multidimensional way to measure tourist‐perceived crowding (TPC) and an integrated approach to tourist loyalty from a customer perspective based on the stimulus organism response model. A structural equation modeling was applied to examine the relationship among variables using the data collected from Bangladesh's crowded and popular tourist attractions. The study found that neutral crowding has significant negative effects and personal crowding has significant positive effects on destination attractiveness, but social crowding has no relationship with destination attractiveness. Moreover, social crowding directly affects tourist loyalty, but neutral and personal crowding indirectly affect tourist loyalty by mediating destination attractiveness. This study suggested a new result: TPC has both negative and positive impacts on destination attractiveness in overcrowded destinations. From the management perspective, the study suggested interesting insights for crowding and destination management, which ultimately affect tourist loyalty.

This study aims to explore the current research progress and developmental trends in the domain of pro-environmental behavior (PEB) and its role in driving organizational sustainability. It further investigates how organizational, socio-cultural, and behavioral factors influence sustainability across various contexts and proposes directions for future research. The study employs a bibliometric review approach, which was conducted using R and VOSviewer software to identify key publication patterns, influential contributors, and thematic evolution. The analysis reveals a significant increase in research interest in PEB and organizational sustainability, particularly following the introduction of the UN’s Sustainable Development Goals (SDGs). The most developed themes in recent years involve employee attitudes, education, corporate social responsibility (CSR), green human resource management (GHRM), environmental commitment, and organizational citizenship behavior (OCB). This study offers a comprehensive and up-to-date synthesis of how PEB-related research supports organizational sustainability. It uniquely maps the intellectual structure and thematic evolution of the field over time. Furthermore, it provides theoretical contributions and practical implications by outlining future research directions, particularly in understanding the contextual influence of socio-cultural and behavioral drivers on organizational practices.

Purpose: This study aims to examine the effects of Top Management Commitment to Greening the Workplace (TMCGW) on Employee Green Behavior (EGB) through the mediating role of Green Human Resource Management (GHRM) and employee Green Self-Efficacy (GSE) at universities in Bangladesh. In addition, it aims to find the differentiating impact of these relationships between academic and non-academic employees in the university. Design/methodology/approach: Researchers employed partial least squares structural equation modeling (PLS-SEM) in an empirical study grounded in a conceptual model derived from existing literature. The sample size is 288 Bangladeshi university employees: academics (171) and non-academics (117). The study is non-random, particularly convenient sampling with self-administered questionnaires for data collection. Findings: The overall sample’s findings have revealed that TMCGW positively affects GHRM, which in turn fully mediates the relationship with EGB. In the overall sample, TMCGW also positively affects employee GSE, which in turn fully mediates the relationship with EGB. In addition, in the academic sample, TMCGW has a positive influence on employee GSE, which in turn fully mediates the relationship with EGB; however, GHRM doesn’t mediate the relationship between TMCGW and EGB. Furthermore, in the non-academic sample, TMCGW positively affects GHRM, which in turn fully mediates the relationship with EGB, but TMCGW positively affects employee GSE, with GSE not mediating between TMCGW and EGB. The multi-group analysis also reveals that the differences are significant only in the relationship between GHRM and EGB. Originality/value: This study makes unique contributions in that TMCGW acts as an antecedent of GHRM, and employee GSE in the university, subsequently affecting EGB by applying signaling theory. The study also found a unique contribution of how this relationship varies between academics and non-academic employees in the university. This study helps university top management and HR professionals to develop appropriate policies to promote sustainable behavior among academics and non-academics.