Pollinating insects provide pollination services to many crop species, including sweet cherry (Prunus avium L.), and this can be delivered by both managed and wild pollinators. Managed pollinators are often used to pollinate a range of fruit crops, but increasingly the role of wild insects is being studied. However, the importance of pollinator species depends on their relative abundance and pollination effectiveness, which depends on their foraging activity and their variability throughout the day. In this study, insect visitors of blossoms were observed in commercial sweet cherry orchards to explore abundance, diversity and pollination foraging behaviour of different insect pollinator groups throughout the day. A total of 1,174 pollinators from 31 different species were recorded visiting cherry blossoms over 2 years, of which 71.0% of total visits were by managed pollinators (western honeybee, Apis mellifera L. and buff‐tailed bumblebee, Bombus terrestris L.) compared to 29.0% by wild pollinators. On average, solitary bees visited a sweet cherry blossom for the longest duration (20.7 (±2.0 SE) seconds), whereas wild queen bumblebees visited the greatest number of flowers per minute (mean of 19.0 (±1.3 SE)). As both these pollinator groups contacted cherry stigmas more often and moved more frequently between tree rows than managed bees and hoverflies, they are more likely to facilitate cross‐pollination. The different pollinator groups also showed variation in behavioural parameters throughout the day, but less variation was recorded when all pollinator groups were considered altogether. This suggests diverse pollinator communities might be expected to provide a more stable pollination service to sweet cherry. This study demonstrates that whilst cherry blossoms were more frequently visited by managed pollinators, wild solitary bee and bumblebee behaviours are likely to be more effective at enhancing pollination in sweet cherry orchards, which, in turn, might lead to increased yields.

Sweet cherry production benefits from insect pollination, but the extent to which wildflower strips can boost pollinator visitation under polytunnels is unknown. Wildflowers were established in alleyways between tree rows under polytunnels in 10 commercial cherry orchards. Their management involved either a single cut in September (Standard Wildflower Strips (SWS)) or being actively maintained to 20 cm with regular cutting (Actively Managed Wildflower Strips (AMWS)), compared with unsown Control Strips (CS). Flower visitors of cherry and wildflowers were recorded by visual observations for 3 years (2017–2019), while cherry production (quantity and quality) was assessed in 2019. In total, 67 visitor species were identified; managed commercial species (Apis mellifera and Bombus terrestris) made up ~74% of all records. During the cherry blossom period (anthesis), AMWS had the highest visitor density to cherry blossoms compared with CS and SWS but no significant difference in harvestable fruit was recorded. After anthesis, greater visitor density, diversity and richness were observed in both wildflower treatments compared with CS, being greatest in SWS, which was consistent with differences in floral communities between treatments. Although visitor density was not correlated with fruit set, pollinating insects were key for fruit yields and quality. Fruit set was ~17% from blossoms exposed to visitors compared with <1% when excluded. Furthermore, hand pollination resulted in ~32% fruit set, indicating greatest pollination deficits in CS (~50%) compared with AMWS (~28%) and SWS (~35%). Synthesis and applications. Sweet cherry is highly dependent on pollinators to underpin commercial yields, and pollination deficits exist under polytunnels. Growers should, therefore, reconsider their pollination strategies and look to combine effective pollinator management with polytunnel use to mitigate deficits; establishing and actively managing wildflowers in alleyways could enhance wild visitors and pollination.

Sweet cherry (Prunus avium) production relies on modern growing practices like polytunnel coverings to improve yields but this may interrupt arthropod-mediated ecosystem services. The distribution of beneficial arthropods (natural enemies and flower visitors) and the ecosystem services they provide may be affected under polytunnel systems, especially at orchard edges. Across 10 commercial cherry orchards grown in polytunnels, we explored how wildflower strips mitigated edge effects on beneficial arthropods and pest regulation and pollination services. In each orchard, we established a standard wildflower strip (SWS; single cut at the end of the season) and an actively managed wildflower strip (AMWS; regularly cut at 20 cm height) between tree rows and compared this to a conventional control strip (CS). We recorded natural enemies in alleyways and cherry trees post-cherry anthesis (flowering) and flower visitors during and post-cherry anthesis at different distances from the orchard edge (2017–2019). In 2019, we deployed insect prey bait cards in trees to measure pest regulation services and recorded fruit quality (2017–2019) and fruit set (2018–2019) to measure pollination services. Distance from the orchard edge did not affect natural enemy density or diversity in any year or under any alleyway treatment, but pest regulation services decreased towards orchard centres with CS (by 33.0% reduction). Flower visitor density (−34% individuals) and diversity declined with distance from the edge during cherry anthesis. For post-cherry anthesis, marginal negative edge effects were observed for flower visitor density and diversity and behaviour. Overall, fruit set decreased towards the orchard centre while fruit quality increased. Our results suggest that wildflower strips are an effective tool to mitigate edge effects on pest regulation services but have limited effects on flower visitors and pollination.

Specialty crops (non-staple fruits and vegetables) have diverse pollination requirements and pollinator communities, yet production may be limited by pollen limitation. We quantified insect pollination and pollen limitation on commercial farms across crops that differ in their reliance on insect pollination, including watermelons, apples, blueberries and tomatoes. We also considered the impact of thinning in apples and protected culture of tomatoes on pollination dynamics. We compared fruit set and quality across insect exclusion, open pollination and hand pollination treatments. Insect pollination increased fruit set in every crop (increase from exclusion to open treatments; mean = 22.9%, range = 1.1–48.0%), while hand pollination increased fruit set across crops, except for apples after thinning (increase from open to hand pollination treatments; mean = 5.8%, range = 0.3–8.7%). The effect of pollination treatment on fruit quality varied. Field tomatoes were the only crop to demonstrate pollen limitation in all metrics. Despite evidence for ambient pollinator contributions across specialty crops, our work highlights the opportunity for further increases in yield, particularly in crops not considered dependent on pollinators like tomatoes.