Laura Marcu

Dr. Laura Marcu

orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 March 2022 in Journal of Science and Arts
Verified
Journal Article
Open access
Violeta StateVioleta State
Violeta State
DCDan Marius Coman
Dan Marius Coman
LMLaura Marcu
Laura Marcu
DMDoina Constanta Mihai
Doina Constanta Mihai
LTLoredana Cristina Tanase
Loredana Cristina Tanase
CVCristina Maria Voinea
Cristina Maria Voinea

1 April 2017 in Valahian Journal of Economic Studies
Verified
Journal Article
Open access
PDF file
LMLaura Marcu
Laura Marcu
LSLarisa Stana
Larisa Stana
Clothing is the second important category of products sold in Romania through the Internet. The number of online buyers is increasing although not up to values registered in other European countries. This raises the question of the reasons for reluctance or poor use of online purchases and of the behaviour of those who still buy clothes online. The article focuses on presenting the results of a study conducted in one of Romania counties in 2016. Data is supplemented with information obtained from secondary sources, namely a national study conducted in 2014. We identified characteristics of Dambovita residents regarding the factors of influence, brakes on purchase and the actual online purchase behaviour.

20 May 2025 in Sustainability
Verified
Journal Article
Open access
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LTLoredana Cristina Tănase
Loredana Cristina Tănase
Valentin RaduValentin Radu
Valentin Radu
ATAlina Iuliana Tabirca
Alina Iuliana Tabirca
Violeta StateVioleta State
Violeta State
Florin RADUFlorin RADU
Florin RADU
CVCristina Maria Voinea
Cristina Maria Voinea
In the European Union’s Corporate Sustainability Reporting Directive (CSRD) context, organizations must increasingly integrate non-financial indicators into their reporting structures. The role of accounting information in establishing a comprehensive model for measuring corporate social responsibility (CSR) is critical due to its inherent characteristics. This study proposes a structured model for measuring CSR performance using accounting information systems (AIS) as an analytical and operational support tool. The research investigates the extent to which financial analysts and auditors use AIS to evaluate specific CSR indicators related to employee satisfaction, environmental impact, and customer relations and how these contribute to a global CSR index. The study is based on a quantitative survey conducted among accounting professionals in Romania using a structured questionnaire, analyzed through correlation-based models. The findings reveal a statistically significant association between AIS usage and the capacity to quantify CSR performance, with clear distinctions based on professional roles and areas of expertise. This article contributes to the literature by demonstrating how AIS can operationalize sustainability reporting frameworks and support the transition toward evidence-based CSR assessments. The proposed model offers a practical tool for organizations to improve transparency, stakeholder engagement, and strategic alignment with sustainability objectives.

1 April 2021 in The Scientific Bulletin of Electrical Engineering Faculty
Verified
Journal Article
Open access
APA. Ș. Pica
A. Ș. Pica
LMLaura Marcu
Laura Marcu
MPM. V. Pica
M. V. Pica
The article addresses the issue of the attitude of Romanian consumer regarding the electrical devices that can be used at work and at home. In the context of the growing interest for these devices worldwide, the question arises what is the interest of the Romanian consumer for such devices. The research is built on a case study and uses as a method of analysis the quantitative study with questionnaire, highlighting the level of acceptance in use of different categories of electrical devices, advantages that characterize the perception of the Romanian consumer.

1 July 2025 in Proceedings of the International Conference on Business Excellence
Verified
Journal Article
Open access
PDF file
LMLaura Marcu
Laura Marcu
MCMaria Roxana Cosma
Maria Roxana Cosma
PVPetrut Cristian Vasilache
Petrut Cristian Vasilache
The research aims to study the financial behavior of students at the University of Bucharest and the factors that, according to specialized literature, contribute to its formation and positive shaping. Several factors were studied using a quantitative paradigm: family financial socialization, level of financial self-control and exposure to financial education. The overall picture of the financial behavior of the students who participated in the research (students at the University of Bucharest completing a self-administered questionnaire) illustrates relatively healthy financial behavior. This paper describes raw information from the analysis of a compilation study on financial behaviors of college students. The key goal is to determine the view, which impact on financial behavior and the overall quality of life for the students in the survey. Bivariate analyses of the data have uncovered that frequencies of performing positive financial behaviors are associated with many factors such as attitude toward performing the behavior, perceived control, parental influence, peer influence, class standing and so on. Furthermore, engaging in positive financial behaviors is associated with higher levels of financial satisfaction, physical health, mental health, academic performance and satisfaction, and even life satisfaction.

30 June 2023 in Journal of Science and Arts
Verified
Journal Article
Open access
APAurel Stefan Pica
Aurel Stefan Pica
LMLaura Marcu
Laura Marcu
DIDenisa Cornelia Ivan
Denisa Cornelia Ivan
NANicoleta Angelescu
Nicoleta Angelescu