Sora Kang

Dr. Sora Kang


Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 November 2015 in Journal of Hospitality Marketing & Management
Verified
Journal Article
Closed access
MBMark A. Bonn
Mark A. Bonn
WKWoo Gon Kim
Woo Gon Kim
SKSora Kang
Sora Kang
Meehee ChoMeehee Cho
Meehee Cho
This study investigates factors known to affect online wine consumer purchasing behavior issues. Specifically, the study examines the effects that social influence, perceived usefulness, perceived use, and involvement levels have upon purchasing wine online. Using structural equation modeling, a total of 425 responses were analyzed. Results suggest a significant relationship exists between factors that were influenced by social groups (subjective norms, image, and visibility), and perceived usefulness of online wine sites. The study also confirms the moderating effect that involvement has on the relationship between social influence and perceived usefulness. The opportunity for consumers to use online sales channels for purchasing wine is at the beginning of its life cycle. Results from this study provide implications for future theory and practices for developing future online wine business models designed to increase online wine sales.

13 November 2017 in International Journal of Contemporary Hospitality Management
Verified
Journal Article
Closed access
SHSu Jin Han
Su Jin Han
WKWoo Gon Kim
Woo Gon Kim
SKSora Kang
Sora Kang
Purpose: This study aims to investigate the influence of restaurant manager’s emotional intelligence (EI) and manager support on service employees’ attitudes and performance by applying affective event theory.Design/methodology/approach: The multi-level research approach incorporates three different levels of analysis: employees’ job satisfaction and service performance; manager’s EI and support; and) restaurant unit level service under pressure. Data were collected from wait staff employed in full-service restaurants in the southeastern region of the USA. This research uses the hierarchical linear model to process the survey data.Findings: The findings indicate that manager EI and support have a significant impact on employees’ job satisfaction, and further leads to high levels of service performance. The moderating effect of service under pressure between leader’s EI and employees’ job satisfaction is not statistically significant.Practical implications: Results suggest practical management implications to restaurant managers and frontline service employees. This study’s research findings imply management training and development programs should help managers regulate their own and better understand service employees’ emotions. Findings further highlight the important role manager support has upon employee’s job satisfaction and frontline service performance.Originality/value: The present study offers a comprehensive perspective to better understand the variation of employees’ job satisfaction that arises from three different sources: between individuals, between teams and between restaurants. The findings also provide new insight into EI scale development.

20 May 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
SKSora Kang
Sora Kang
SHSu Jin Han
Su Jin Han
JBJounghae Bang
Jounghae Bang
Corporate social responsibility (CSR) refers to the set of behaviors that businesses ought to or are expected to perform in a society. Many companies expect to increase profits through CSR behavior. However, it is a reasonable question to consider whether employees commit to an organization when they do not agree with the organizations’ CSR behavior. Therefore, this study explores the effect of fit between employees’ perceptions of CSR and organizations’ CSR behavior on organization commitment. This study found that the fit between employees’ perceptions and organizations’ CSR behavior has a positive effect on commitment. Among the four CSR dimensions of economic, legal, ethical and philanthropic social responsibility, all dimensions excluding philanthropic responsibility are positively related to organizational commitment. Finally, comparing the effects of fit in Korea and China the effect of fit for ethical social responsibility differed between the two countries.

1 November 2015 in Journal of Distribution Science
Verified
Journal Article
Open access
미조미희 조
미희 조
SKSora Kang
Sora Kang
MBMark A. Bonn
Mark A. Bonn

1 March 2011 in Journal of Distribution and Management Research
Verified
Journal Article
Open access
JBJounghae Bang
Jounghae Bang
MKMin Sun Kim
Min Sun Kim
SKSora Kang
Sora Kang

1 October 2015 in Journal of Distribution Science
Verified
Journal Article
Open access
SKSora Kang
Sora Kang
미조미희 조
미희 조
MBMark A. Bonn
Mark A. Bonn