Rural tourism destinations increasingly converge on standardized facilities and packaged landscapes, eroding the place-based distinctiveness that motivates rural travel. Although previous research has distinguished affective and cognitive experiential mechanisms, it remains unclear whether these pathways are differentially associated with sustainability-oriented and loyalty-related behavioral intentions. Addressing this gap, the present study examines how tourists’ perceptions of rural destinations are associated with these two forms of behavioral response. Building on the established distinction between affective and cognitive experiential mechanisms, two perceptual systems are linked to parallel affective and cognitive experiential routes to examine their distinct behavioral associations. An affective route, in which perceived locality and authenticity foster place attachment, and a cognitive route, in which perceptions of planning quality foster tourist satisfaction, are expected to specialize by outcome. Survey data were collected from 411 visitors to rural tourism destinations in Hainan, China, and analyzed using a latent-variable structural equation model with bias-corrected bootstrap tests of competing indirect effects. The results reveal a clear distinction between the two behavioral systems. Locality and authenticity are positively associated with place attachment, which in turn is associated with sustainable behavioral intention, whereas planning quality is positively associated with tourist satisfaction, which is associated with revisit and recommendation intention. The competing-mediation analysis further indicates that locality is associated with sustainable behavioral intention primarily through place attachment rather than satisfaction, and this affective pathway remains consistent across visitor-origin subgroups. Given the cross-sectional design, these relationships should be interpreted as associations rather than evidence of causality. The findings re-conceptualize locality as a measurable tourist perception and demonstrate that sustainability-oriented behavioral intention and loyalty-related intention represent distinct behavioral outcomes associated with different experiential pathways. For destination planners and managers, the findings suggest that strengthening authentic rural character may support sustainability-oriented behaviors, whereas improving the planning and service environment may encourage revisit and recommendation intentions.