Drivers’ visual characteristics have an important impact on traffic safety, but existing studies are mostly limited to single-scene analyses and lack a systematic study on the dynamic changes in drivers’ eye tracking characteristics on different road sections. In this study, 23 drivers were recruited to wear the aSee Glasses eye tracking device and driving tests were conducted on four typical road sections, namely, straight ahead, turning, climbing, and downhill. The average fixation duration, pupil diameter, and the saccade amplitude of the eye tracking were collected, one-way analysis of variance (ANOVA) was used to explore the differences between the different road sections, and a mathematical model of changes in the visual characteristics over time was constructed, based on the fitting of the data. Computerized fitting models of changes over time were also constructed using the Origin 2021 software. The results show that different road sections had significant effects on drivers’ visual tasks: the longest average fixation duration was found in the straight road section, the largest pupil diameter was found in the curved road section, and the highest saccade amplitude was found in the downhill road section, reflecting the influence of the complexity of the driving task on the cognitive load. The fitted model further reveals the dynamic change law of eye tracking indicators over time, providing a quantitative basis for modeling driving behavior and visual tasks. This study provides a theoretical basis and practical reference for the optimal design of advanced driver assistance systems, traffic safety management, and road planning.

Given the severe global traffic safety challenges—including threats to human lives and socioeconomic impacts—this study analyzes visual behavior to promote sustainable transportation, improve road safety, and reduce resource waste and pollution caused by accidents. Four typical road sections, namely, turning, straight ahead, uphill, and downhill, were selected, and the eye movement data of 23 drivers in different driving stages were collected by aSee Glasses eye-tracking device to analyze the visual gaze characteristics of the drivers and their transfer patterns in each road section. Using Markov chain theory, the probability of staying at each gaze point and the transfer probability distribution between gaze points were investigated. The results of the study showed that drivers’ visual behaviors in different road sections showed significant differences: drivers in the turning section had the largest percentage of fixation on the near front, with a fixation duration and frequency of 29.99% and 28.80%, respectively; the straight ahead section, on the other hand, mainly focused on the right side of the road, with 31.57% of fixation duration and 19.45% of frequency of fixation; on the uphill section, drivers’ fixation duration on the left and right roads was more balanced, with 24.36% of fixation duration on the left side of the road and 25.51% on the right side of the road; drivers on the downhill section looked more frequently at the distance ahead, with a total fixation frequency of 23.20%, while paying higher attention to the right side of the road environment, with a fixation duration of 27.09%. In terms of visual fixation, the fixation shift in the turning road section was mainly concentrated between the near and distant parts of the road ahead and frequently turned to the left and right sides; the straight road section mainly showed a shift between the distant parts of the road ahead and the dashboard; the uphill road section was concentrated on the shift between the near parts of the road ahead and the two sides of the road, while the downhill road section mainly occurred between the distant parts of the road ahead and the rearview mirror. Although drivers’ fixations on the front of the road were most concentrated under the four road sections, with an overall fixation stability probability exceeding 67%, there were significant differences in fixation smoothness between different road sections. Through this study, this paper not only reveals the laws of drivers’ visual behavior under different driving environments but also provides theoretical support for behavior-based traffic safety improvement strategies.

This study combines text mining and binary logit model to analyze the main influencing factors of consumers’ purchase intention for new energy vehicles (NEVs) in Urumqi. Through the analysis of 34,561 consumer reviews and 400 valid questionnaire data, the study found that battery technology, sales price, and policy support have a significant impact on purchase intention. Based on the differences in consumers’ price sensitivity, technology preference, and policy support, this paper segments consumers into six groups. Based on these findings, we propose policy recommendations to optimize subsidy policies, promote battery technology upgrades, and improve charging infrastructure, in order to drive the development of the NEV market.