Reducing pesticide use is a crucial step toward achieving the green and low-carbon transformation of agriculture. Analyzing the role and mechanisms of agricultural digital technologies—particularly plant protection unmanned aerial vehicles (UAVs) for aerial spraying—is essential for identifying viable strategies to reduce pesticide application intensity among farming households. This analysis is critical for facilitating the low-carbon transformation of rice production and advancing sustainable agricultural development. This study, using survey data from 455 farming households in Jiangxi Province, China, employs Ordinary Least Squares (OLS) and Propensity Score Matching (PSM) methods to investigate the relationship between plant protection UAVs and pesticide application intensity. The findings reveal that adopting plant protection UAVs significantly reduces pesticide application intensity in rice production by 24.9%. Further analysis indicates that the reduction effect is more pronounced among non-aged, large-scale, and part-time farming households. To achieve the low-carbon transformation of rice production, it is vital to enhance agricultural support policies and develop effective market promotion and application mechanisms to encourage the adoption of UAV-based aerial spraying and other digital agricultural technologies.

The promotion of pesticide use reduction is an inevitable requirement for advancing green and low-carbon transformation of agriculture. Analyzing the impact and mechanism of agricultural digital technology applications, represented by plant protection unmanned aerial vehicles (UAVs), in reduction of pesticide application intensity by farming households is of great significance for exploring feasible pathways for low-carbon transformation in rice production. Based on the survey data of 455 sample farming households in Jiangxi Province, China, this paper employs the Ordinary Least Squares (OLS) and Propensity Score Matching (PSM) methods to examine the relationship between plant protection UAVs and the intensity of pesticide application. The research results indicate that the use of plant protection UAVs substantially reduces the intensity of pesticide application in rice by 24.9%. Heterogeneous analysis reveals that the inhibitory effect of plant protection UAVs on pesticide application intensity is more pronounced among non-aged farming households, large-scale farming households, and part-time farming households. Therefore, in order to achieve the goal of rlow-carbon transformation in rice production, it is essential to improve agricultural support policies and establish market promotion and application mechanisms to jointly promote the adoption of plant protection UAVs aerial spraying technology and other agricultural digital technologies.