Since the United Nations announced their Sustainable Development Goal 12.3 to halve per capita food waste by 2030, prevention has become an international focus. Consumers are responsible for a significant portion of food waste, and much of this waste is avoidable by improving food management routines and planning in the household. There is a growing body of research focused on developing and evaluating domestic behaviour change interventions which can improve these behaviours. However, evidence of intervention efficacy on a household level is inconsistent, and best-practice approaches for researchers, policymakers, and practitioners have not been identified. Furthermore, the magnitude of this problem across environmental, social, and economical aspects of life necessitates meaningful long-term change. Many reviews have synthesised household food waste intervention studies, yet there is a gap exploring whether new habits can or will stick. We identify 16 peer-reviewed articles applying behaviour change interventions in the household, with a pre–post design to measure food waste both before and after implementation. The review reveals a paucity of studies that evaluate intervention efficacy relative to their baseline, as well as a significant longitudinal evidence gap. Our recommendation for further research is for the robust replication of effective short-term interventions to be tested longitudinally. Overall, this review outlines potential areas for prioritisation to enable large-scale sustained household behaviour changes in the fight against food waste.

With a wide array of services touting their luxury and status appeal, consumers must make choices in an increasingly contested marketspace. The choice of luxury services can be complex and entail uncertainty and risk. In an attempt to understand factors that influence consumers’ choices regarding luxury services, this study explores consumers’ consideration set size, the role of self‐identification with the service brand, positive anticipated emotions about using the service brand, and perception of the brand's status. We draw on data collected from 448 white‐collar professionals who had stayed at hotels. The findings reveal that the effect of self‐identification on consideration set size is mediated by the positive anticipated emotions consumers expect to experience when using the service. Furthermore, the path from self‐identification through positive anticipated emotions to consideration set size is moderated by the service brand's status. The findings contribute to the evolving luxury services literature and self‐congruity theory to explain the mechanisms by which self‐identification drives the development of consumers’ consideration sets in the context of luxury service brands. This study further contributes to the luxury literature by accounting for the role of positive anticipated emotions and perceived brand status. Our findings suggest managers should portray customers experiencing positive emotions when using their luxury services to ensure that the alignment of brand and self is correctly translated to their brand being placed in consumers consideration set. Furthermore, we recommend managers to maximise the power of their brand's status which can increase the likelihood of consumers considering their brand.