Professor G James Rubin has been a researcher at King’s College London since 1999 and is a Professor in the Department of Psychological Medicine and director of the NIHR Health Protection Research Focus Award in Outbreak Related Behaviours. He specialises in how people perceive potential health risks and how these perceptions affect behaviour and wellbeing. His research focuses on two main areas: understanding why individuals attribute physical symptoms to perceived environmental hazards, and how to support people exposed to health risks during disasters or major public health events. His research interests include health protection psychology, health communication, risk and symptom perception, help-seeking behaviour, emergency preparedness, vaccination uptake, adherence to prophylaxis, idiopathic environmental intolerance, and nocebo effects.
Professor G James Rubin has been a researcher at King’s College London since 1999 and is a Professor in the Department of Psychological Medicine and director of the NIHR Health Protection Research Focus Award in Outbreak Related Behaviours. He specialises in how people perceive potential health risks and how these perceptions affect behaviour and wellbeing. His research focuses on two main areas: understanding why individuals attribute physical symptoms to perceived environmental hazards, and how to support people exposed to health risks during disasters or major public health events. His research interests include health protection psychology, health communication, risk and symptom perception, help-seeking behaviour, emergency preparedness, vaccination uptake, adherence to prophylaxis, idiopathic environmental intolerance, and nocebo effects.