Dr. Zazli Lily Wisker is a Programme Coordinator and a Senior Academic at Business School and School of Computing, EIT, New Zealand. She earned her PhD in Marketing from the University of Waikato, Hamilton, in 2011. With over fifteen years of experience in teaching marketing, Dr. Wisker has served at various universities and polytechnics across New Zealand, Malaysia, Australia, and the Middle East. Her professional background includes four years as a Marketing Executive for Mobil Oil in Malaysia during the early 1990s. Additionally, she has held directorial roles in the hospitality and early childhood education industries. Dr. Wisker's research interests are diverse, encompassing sales management, cultural marketing and diversity, sustainability and green marketing, internal branding, and destination marketing. She has published her work in several high-impact journals, including the Journal of Product and Brand Management, Marketing Intelligence & Planning, and the Journal of Islamic Marketing