Diffusion of pro-environmental behaviors (PEBs) is known to be influenced by the perceived social status of those behaviors, but little is known about what gives PEBs social status. A sample of Australian residents (N = 601) were asked to rate the social status of 16 PEBs and report their self and public environmental identities. Environmental identities accounted for 18% to 19% of the variance in social status ratings. Efficiency behaviors were perceived as conveying the greatest social status, and activism behaviors the least. Visibility, cost, and effort also predicted perceived social status. Short-answer responses indicated the social status ratings of PEBs were also dependent on the perceived environmental motivations for performing those behaviors. Understanding which PEBs are seen as high status provides insight into PEBs that may be easiest to promote and sheds light on the broader social structures that influence social status perceptions.

Recent research has shown that many Australians see pro-environmental behaviour as desirable and identify as being green. However when compared to other countries, Australians score poorly on pro-environmental behaviour measures, engaging mostly in tokenistic pro-environmental actions, and demonstrate low levels of concern for the environment. In this article, we examine this tension through exploring the meaning of the term sustainability to Australian participants who self-identify as pro-environmental. Twenty-six interviews were conducted and analysed using a causal layered analysis. Through the examination of participants’ environmental discourse and practices, some of the deeper socio-psychological processes influencing pro-environmental behaviour are revealed. While participants aspired to be green, their actions were bound by cultural traditions and world views that perpetuate environmental degradation. Participants struggled to define the term sustainability and held self-enhancing motives for adopting what they identify as a pro-environmental identity. These findings highlight the influence of collective cultural constructs in shaping how pro-environmental behaviours are understood and enacted.

Background: With the pharmacist role extending internationally to include health promotion and harm reduction, pharmacists are well-suited to adopt a frontline role within suicide prevention efforts. To maximise their abilities to implement suicide prevention strategies, suicide prevention training is essential to improve pharmacists’ knowledge of, attitudes towards, and confidence in pharmacy-based suicide prevention. Aim: This study aimed to evaluate the impact of an online Advanced Suicide Prevention Training for Pharmacists and explore how participant feedback may direct training improvements. Method: One hundred and fifty pharmacists in Tasmania, Australia, completed the training. Of these, 109 participants completed surveys pre-, post- and 6-months post-training to evaluate changes in suicide prevention knowledge, confidence, and attitudes, and explore participants’ perceptions of the training. Results: Significant improvements were observed in suicide prevention attitudes (F(2, 20) = 4.12, p = 0.032, partial η² = 0.292), and self-efficacy (F(2, 20) = 7.84, p = 0.003, partial η² = 0.439), across the three timepoints, with improvements to knowledge and confidence evident between pre- and post-training (p < 0.05). Qualitative data reflected that the training was beneficial in aiding the identification and support of at-risk individuals, however barriers such as the pharmacy setting, personal discomfort, and perceptions of the pharmacist role were identified as impeding the implementation of suicide prevention within pharmacy practice. Conclusion: Training is an effective means of improving pharmacists’ suicide prevention knowledge, confidence, and attitudes. While personal barriers to suicide prevention improved, contextual and social barriers continue to impede pharmacists’ implementation of suicide prevention in practice.

Dairy farming contributes significantly to global greenhouse gas emissions, highlighting the need for a dietary shift toward more sustainable products. Plant-based milks have gained popularity as a lower-calorie, more environmentally sustainable alternative to dairy milk. The aim of this study was to apply an adapted theory of planned behaviour (attitude, subjective norms and behavioural beliefs), expanded to include environmental, health and taste motives, to predict individuals’ intention to consume and consumption of plant-based milks. The participants (N = 286) completed a two-part online questionnaire assessing theory constructs at time one and behaviour at time two. Multiple regression analyses revealed that taste-focused attitude and health-focused behavioural beliefs significantly predicted intention to consume plant-based milks (R² = 0.53, p < 0.001). Intention was the only significant predictor of plant-based milk consumption (R² = 0.60, p < 0.001). These findings offer valuable insights into the motivators of plant-based milk consumption. Intentions should be targeted in interventions to encourage plant-based milk consumption by emphasising the taste value and by instilling individuals’ confidence to attain health benefits.