Gaurav Chopra

Dr. Gaurav Chopra

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Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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17 June 2019 in Interactive Technology and Smart Education
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Journal Article
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GCGaurav Chopra
Gaurav Chopra
PMPankaj Madan
Pankaj Madan
PJPiyush Jaisingh
Piyush Jaisingh
PBPreeti Bhaskar
Preeti Bhaskar
Purpose: E-learning has become an increasingly prevalent learning approach in higher educational institutions due to the fast growth of internet technologies in India. This paper aims to mainly focus on evaluating the effectiveness of the e-learning experience from students’ perceptive.Design/methodology/approach: “Survey” method has been used to collect the data with the help of a structured questionnaire from the students who have registered on COURSERA (www.coursera.org/) website for e-learning. The questionnaire consisted of two sections e-learning system and e-learning effectiveness. E-learning system included items related to system quality, information quality and service quality. E-learning effectiveness dimension included user satisfaction and net benefits. The items in this section were measured on a five-point Likert scale ranging from strongly disagrees to strongly agree. The data collected have been analyzed using the SPSS version 17.0 and AMOS version 21.0.Findings: Results show that system quality and service quality contribute more in e-learning system compared to information quality. Students perception may be that information available on the website may not be very useful as it’s a one-way mode of communication. The researcher also found that the three dimensions (system quality, service quality and information quality) of e-learning system contributes to user satisfaction and net benefits. Students are satisfied with e-learning websites and intent to continue to use it in future as well. They also found it beneficial as it helps them in career growth and making them employable.Originality/value: This paper proposed a second-order model of e-learning system and a second-order model e-learning effectiveness. E-learning system has been defined by three first-order constructs: a system quality, service quality and information quality. E-learning effectiveness has been defined by two first-order constructs: a user satisfaction and net benefits. The predictability of the proposed model is high to explain the impact of e-learning system on e-learning effectiveness.

1 April 2025 in Education and Information Technologies
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GCGaurav Chopra
Gaurav Chopra
PBPreeti Bhaskar
Preeti Bhaskar
APAJAY PUROHIT
AJAY PUROHIT
Artur StrzeleckiArtur Strzelecki
Artur Strzelecki

25 October 2022 in Sustainability
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APAJAY PUROHIT
AJAY PUROHIT
GCGaurav Chopra
Gaurav Chopra
PDParshuram G. Dangwal
Parshuram G. Dangwal
The study aims to measure the effectiveness of the project management information system (PMIS) and its impact on financial wellness in rural areas. The study uses DeLone and McLean’s updated information success model to measure the net impacts of the PMIS on the community. The dynamics between the PMIS and financial wellness have not yet been clarified, as the available literature on the concerned domain is very limited; thus, further research is required to report the effect of the PMIS on financial wellness. A total of 628 samples were analyzed from 666 collected through structured questionnaires and stratified sampling from 21 hill blocks from the hills of Uttarakhand. Exploratory-confirmatory factor analysis and path analysis were both conducted using SPSS and AMOS. The study found that PMIS quality, information quality, and service quality are significantly important for the PMIS, and its impact on the net benefits derived from PMIS was studied. The results also reveal that the net benefits of the system impact the financial behavior and financial attitudes of SHGs and cooperative members, consequently significantly impacting financial wellness. This study proposes and tests the information system (IS) financial wellness (FW) model for community-based development programs in the lines of the logical framework approach and the stimulus-organism-response framework.

28 March 2023 in Journal of Marketing Analytics
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ATAmit Tariyal
Amit Tariyal
SBSwati Bisht
Swati Bisht
SRSantanu Roy
Santanu Roy
GCGaurav Chopra
Gaurav Chopra

3 May 2023 in Advances in Hospitality and Tourism Research (AHTR)
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ACAbhay Chamoli̇
Abhay Chamoli̇
VRVınay Rana
Vınay Rana
GCGaurav Chopra
Gaurav Chopra
There is a growing trend in several countries to consume local food products. Local food products are being produced and consumed as a part of government strategies to boost the local economy. However, according to researchers, even though tourists are fascinated by local food and beverages, they are still hesitant to try them. The current research is the first attempt to comprehensively analyse tourist buying behaviour towards local food of Uttarakhand in India, known for its organic and therapeutic staple food. This paper statistically aims to analyse tourists' intentions to buy local food by investigating the moderating effect of food neophobia (FN) on the theory of planned behaviour (TPB). A survey of 266 tourists was used to collect data. The findings reveal that subjective norm (SN), attitude (ATT), and perceived behaviour control (PBC) have positive and significant influence on tourists' buying intention for local food, where both subjective norm and attitude are moderated by food neophobia on their relationship with buying intentions. Furthermore, the study provides valuable knowledge on consumer food preferences, enabling business owners and decision-makers to accurately assess the likelihood of tourists purchasing local products.

10 July 2023 in ENLIGHTENING TOURISM. A PATHMAKING JOURNAL
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Journal Article
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ACAbhay Chamoli
Abhay Chamoli
VRVinay Rana
Vinay Rana
GCGaurav Chopra
Gaurav Chopra
Local food buying is an important phenomenon in tourist activity. This paper aims to analyse tourists' intentions to buy local food by investigating the moderating effect of food neophobia (FN) on the theory of planned behaviour (TPB). A survey of 266 tourists was used to collect data. The findings reveal that subjective norm (SN), attitude (ATT), and perceived behaviour control (PBC) have a positive and significant influence on tourists' buying intention for local food, where both subjective norm and attitude are moderated by food neophobia on their relationship with buying intentions. The current research is not only the first attempt to comprehensively analyse tourist buying behaviour towards local food in Uttarakhand, India. But also provides valuable information for the food industry, which would enable entrepreneurs or decision-makers to accurately analyse the buying intent (BI) for locally produced food.