Jun (Justin) Li

Prof. Dr. Jun (Justin) Li

School of Tourism Management, South China Normal University, Guangzhou 510631, China

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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6 February 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
XZXiaoping Zhuang
Xiaoping Zhuang
YYYong Yao
Yong Yao
Jun (Justin) LiJun (Justin) Li
Jun (Justin) Li
The development of tourism induces changes in the social character of a destination. Tourism is a globalized business activity and thus presents growing challenges in terms of traditional social culture. With the continuous development of the tourism industry, traditional social culture has changed dramatically at many World Heritage sites (WHSs). Additionally, the growing dependence of many regions’ economies on the tourism industry has brought about an inexorable shift in the perception of many rural residents. These transformations include the impact of tourism development and its economic efficiency on inhabitants’ traditional values, lifestyles, and interpersonal relationship in ancient villages serving as WHSs. A qualitative analysis including participatory in-depth interviews was conducted to compare changes in the social culture induced by tourism development at the WHS comprising three ancient villages in China. Furthermore, a qualitative content analysis was chosen to examine the impact of tourism development on residents’ perceptions of changes in moral values. The results demonstrate that tourism development is the major catalyst for change in local residents’ moral values.

9 June 2022 in Entrepreneurship Theory and Practice
Verified
Journal Article
Open access
USUte Stephan
Ute Stephan
PZPrzemysław Zbierowski
Przemysław Zbierowski
APAna Pérez-Luño
Ana Pérez-Luño
DWDominika Wach
Dominika Wach
JWJohan Wiklund
Johan Wiklund
MZMuhammad Mohsin Zahid
Muhammad Mohsin Zahid
How can entrepreneurs protect their wellbeing during a crisis? Does engaging agility (namely, opportunity agility and planning agility) in response to adversity help entrepreneurs safeguard their wellbeing? Activated by adversity, agility may function as a specific resilience mechanism enabling positive adaption to crisis. We studied 3162 entrepreneurs from 20 countries during the COVID-19 pandemic and found that more severe national lockdowns enhanced firm-level adversity for entrepreneurs and diminished their wellbeing. Moreover, entrepreneurs who combined opportunity agility with planning agility experienced higher wellbeing but planning agility alone lowered wellbeing. Entrepreneur agility offers a new agentic perspective to research on entrepreneur wellbeing.

XXXiaoru Xie
Xiaoru Xie
LHLiman Huang
Liman Huang
Jun (Justin) LiJun (Justin) Li
Jun (Justin) Li
HZHong Zhu
Hong Zhu
In December 2019, a novel laboratory-confirmed coronavirus (2019-nCoV) infection, which has caused clusters of severe illnesses, was first reported in Wuhan, the capital of Hubei province, China. This foodborne illness, which reportedly most likely originated in a seafood market where wild animals are sold illegally, has transmitted among humans through close contact, across the world. The aim of this study is to explore health/risk perceptions of and attitudes toward healthy/risky food in the immediate context of food crisis. More specifically, by using the data collected from 1008 respondents in January 2020, the time when China was hit hard by the “Corona Virus Disease 2019” (COVID-19), this study investigates the overall and different generational respondents’ health/risk perceptions of and attitudes toward organic food and game meat. The results reveal that, firstly, based on their food health and risk perceptions of healthy and risky food, the respondents’ general attitudes are positive toward organic food but relatively negative toward game meat. Secondly, older generations have a more positive attitude and are more committed to organic food. Younger generations’ attitude toward game meat is more negative whereas older generations attach more importance to it because of its nutritional and medicinal values. In addition, this research also indicates that the COVID-19 crisis influences the respondents’ perceptions of and attitudes toward organic food and game meat consumption. However, the likelihood of its impact on older generations’ future change in diets is smaller, which implies that older generations’ food beliefs are more stable.

10 November 2020 in Leisure Studies
Verified
Journal Article
Closed access
XZXiaoping Zhuang
Xiaoping Zhuang
XHXiaonan Hou
Xiaonan Hou
ZFZhaohua Feng
Zhaohua Feng
ZLZhongxuan LIN
Zhongxuan LIN
Jun (Justin) LiJun (Justin) Li
Jun (Justin) Li
The focus of this study is to identify the key determinants that influence tourists’ intention to use augmented reality (AR) technology and explore the moderating effect of millennials on the relationship between subjective norms and tourists’ intention to use AR technology. The results indicate that (1) tourists’ attitude towards AR technology is significantly and positively affected by perceived usefulness and perceived ease of use, while perceived risk does not significantly influence their intention to use; (2) there are strong positive interactions between the attitude towards and subjective norms of AR technology and tourists’ intention to use this technology; and (3) nonmillennial tourists’ intention to use AR technology is less influenced by subjective norms compared to the results from millennial tourists. The results of this study will help the application of tourism AR technology for different age groups and contribute to the sustainable development of tourism.

1 December 2019 in Journal of Business Research
Verified
Journal Article
Closed access
NAN. Arranz
N. Arranz
MAMarta F Arroyabe
Marta F Arroyabe
JLJun Li
Jun Li
CACarlos F.A. Arranz
Carlos F.A. Arranz

7 January 2022 in Regional Studies
Verified
Journal Article
Closed access
LYLi Yao
Li Yao
JLJun Li
Jun Li
This study explores the extent to which changes in transport infrastructure counterbalance pre-existing geographical friction and foster innovation collaboration, using the Chinese high-speed rail (HSR) construction as a quasi-natural experiment. Using a comprehensive dataset of city-pair co-patents from 2005 to 2018, we show that HSR connections significantly increase intercity co-patents, patent quality and collaborative partnerships, and such effects are strongest for city-pairs within 250 km and decrease for longer distances. Moreover, the HSR effect is stronger for cities in similar institutional settings, indicating a negative moderating effect of institutional distance. Various robustness methods are used to confirm the validity of our findings.