This study examines the role of social capital, at both individual and community levels, in promoting farmers’ participation in providing rural public goods in China. Based on the survey data of 622 farmers from 82 villages across Hebei, Shaanxi, Jiangsu, and Fujian provinces, we used a generalized hierarchical linear model (GHLM) to empirically estimate the effects of social capital on farmers’ participation in rural public goods supply. The findings indicate that: (1) community-level factors account for 42.3% of the variance in farmers’ participation behavior. The transparency of the public goods construction fund significantly encourages farmers to participate, while the rural collective economy income and the village’s geographical location—the distance to the township government—have a significant and negative effect on farmers’ participation. (2) On the individual level, social norms, social networks, and social engagement have a positive effect on farmers’ participation. The effect of individual social norms is particularly high compared to that of the other two factors. (3) When social capital at the community level is high, the positive effect of individual social networks on farmers’ participation is even more significant. Therefore, to encourage farmers to participate in the rural public goods provision, local government should not only pay attention to improving the publicity of public affairs but also cultivate social capital at both the individual and community levels.

Livestock products provide essential micro-nutrients and animal protein to rural residents. Upgrading the consumption pattern of livestock products is not only crucial for improving rural residents’ health and quality of life but also for achieving food security and a healthy China under the “Great Food View” development concept. To identify the characteristics and determinants of residents’ livestock products consumption structure in rural China, we used the Logit model to empirically analyze the key factors affecting rural residents’ consumption structure of livestock products from the perspective of household characteristics and regional heterogeneity using a survey data of 4529 rural residents across 10 provinces. The findings reveal that, firstly, rural residents consume a variety of livestock product categories, predominantly meat, meat-egg, meat-milk, and meat-egg-milk. Secondly, the family characteristics of the number of people eating at home, education level, access to food nutrition and health information, ethnicity, and age structure significantly affect the consumption structure of livestock products among rural residents. Thirdly, self-raising of livestock and poultry can support rural residents’ consumption of livestock products. Fourthly, there are notable variations in the consumption structure of livestock products between different regions. Based on this, we suggest strategies to optimize and support the consumption structure of livestock products for rural residents, such as promoting consumption upgrading, advocating market segmentation for livestock products, and improving regional self-sufficiency.