Background: There are multiple media platforms and various resources available for information on COVID-19. Identifying people’s preferences is key to building public confidence and planning for successful national health intervention strategies.Objective: This study examines the sources of information for COVID-19 used by the Malaysian public and identifies those that are associated with building public confidence and positive perceptions toward the Malaysian government.Methods: A cross-sectional online survey of 4850 Malaysian residents was conducted. Participant demographics, media use, information sources, and attitudes surrounding COVID-19 were assessed. Descriptive statistics and multiple logistic regression analyses were conducted to gauge the relationship between demographics, information sources, and attitudes toward COVID-19.Results: Malaysians primarily used television and internet news portals to access information on COVID-19. The Malaysian Ministry of Health was the most preferred source of COVID-19 information. Respondents who referred to the Ministry of Health, television, and the Malaysian National Security Council for information were more likely to believe that the country could win the battle against COVID-19 and that the government was handling the health crisis well compared to those who referred to other information sources. Those who used the World Health Organization, friends, YouTube, family, and radio as sources of information were less likely to harbor confidence and positive belief toward combating COVID-19.Conclusions: Managing information and sustaining public confidence is important during a pandemic. Health authorities should pay considerable attention to the use of appropriate media channels and sources to allow for more effective dissemination of critical information to the public.

Narrative Techno-enhancement: The Impact of The Digital Visual Effects (DVFx) in Creative Narrative Performance

Kehadiran pelbagai laman media sosial merupakan salah satu faktor yang menyumbang kepada kemunculan pempengaruh terutamanya melibatkan media sosial yang bercirikan penghasilan dan perkongsian video pendek kreatif seperti di Instagram. Pempengaruh merupakan pihak ketiga yang bergerak bebas dalam membentuk dan mengumpulkan khalayak melalui penghasilan kandungan kreatif terutamanya melalui media sosial. Hal ini secara tidak langsung menunjukkan bahawa kandungan kreatif merupakan nadi utama di dalam sesebuah media sosial dan boleh digunakan oleh seseorang pempengaruh untuk penjenamaan peribadi. Justeru, kajian ini dijalankan untuk meneroka dan menganalisis aspek estetik penerbitan kandungan kreatif yang membentuk penjenamaan diri pempengaruh Khairulaming. Hal ini adalah kerana terdapat perkaitan yang sinergi di antara estetika penerbitan kandungan kreatif dan aspek penjenamaan pempengaruh. Kajian ini menggunakan kaedah kualitatif melalui analisis kandungan 48 buah video di Instagram Khairulaming dan juga temubual kumpulan fokus yang terdiri daripada pengikut akaun Instagram berkenaan. Analisis dilakukan berdasarkan kepada lima prinsip estetika penerbitan media iaitu estetika dimensi pertama (pencahayaan dan warna), estetika dimensi kedua (komposisi dan daya), estetika dimensi ketiga (elemen tambahan), estetika dimensi keempat (masa dan pergerakan) dan juga estetika dimensi kelima (audio). Hasil kajian menunjukkan, penerbitan video kandungan kreatif oleh pempengaruh yang mematuhi kelima-lima prinsip ini dapat membantu di dalam aspek penjenamaan diri seseorang pempengaruh. Di samping itu juga, pematuhan terhadap prinsip estetika ini juga turut memberikan impak terhadap persepsi pengikut serta pengalaman penontonan mereka. Kata kunci: Kandungan kreatif, video, penjenamaan peribadi, Instagram, pempengaruh. https://doi.org/10.17576/JKMJC-2022-3804-15

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth's YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change.

DVFx, and Modernization of Technology: Audience’s Changing Taste in the 21st Century

The Nollywood phenomenon has remarkably become an international moviemaking culture, serving as one of the determinants of Nigerian perception formation on social and educational behaviours. Globalisation in the film industry impacts audience taste and perception, not only in the global free market but also among niche audiences. This audience segmentation occurred due to globalisation, enabling cross-border production or transnational cinema. This research investigates how the Nollywood audience in Nigeria perceives its movies and the factors that influence their perception. Audience perceptive elements in this research are classified as tripartite (education, entertainment, information). Using a semi-structured questionnaire, 387 were distributed, but only 367 were valid. The study employs a descriptive and regression analysis to showcase the frequency of audience perception and compare how effectively the factors affect audience perception. Based on the descriptive analysis, the results showed that Nollywood movies are mostly entertainment, followed by educative and informative. In addition, the regression results revealed that factors such as the level of income, occupation, tribe, the language of movies watched, triggers watching movies, genre, streaming platforms, time (weekdays, weekends, and times watching movies in a week) significantly influenced audience perception. Whereas time constraints (watching during weekdays and weekends) weakly influence audience perception. The findings suggest a need for Nollywood movies to pay more attention to audience expectations and experience in their dissemination to enhance audience perception of the movie industry. Keywords: Audience perception, education, entertainment, information, media studies, Nollywood. https://doi.org/10.17576/JKMJC-2022-3802-12