The detrimental consequences for victims of cyberbullying is becoming a major public health problem in many countries. However, it is a possibility that such victims will experience repeated cyberbullying in future. Therefore, a sustainable, long-term solution is to train victims to prevent cyberbullying and cope effectively with future situations. This aim of this study was to further our understanding of the factors involved in both raising awareness and increasing motivation in relation to the process of changing risky social media behaviors in order to reduce future incidences of cyberbullying. The study was conducted with a group of 541 late adolescents, who studied at university level and were victims of cyberbullying, and 397 parents. Data was collected using online questionnaires, which were designed according to I-Change Model (ICM) theory, and statistically analyzed to determine the presence of a causal relationship using Structural Equation Modeling (SEM). The results of this study showed that family communication, loneliness, perceived susceptibility, and message and channel type had direct influences on victims’ awareness of risky behaviors. Based on parental views, the channel had a direct influence on the awareness of victims and this, in turn, had a direct influence on motivation for enacting changes in health behavior (including both psychological and physical health). It was also found that motivation for improving psychological health has a strong influence on physical health. The study results were consistent for both victims and parents. Therefore, in future, issues that should be prioritized and acted upon include promoting cooperation between victims, parents, schools, and mental health professionals in order to train and educate victims and develop an intervention program that takes into account family and personal relationships. These actions may reduce behaviors among adolescents that put them at risk of being ongoing victims of cyberbullying.

Immersive technologies (IMTs) have significantly impacted the tourism sector by offering experiences that enhance engagement with destinations. Although previous research confirms that IMT affects travelers’ behavioral intentions, there is a lack of studies specifically focusing on the post-experience context of agritourism and the factors contributing to technological resistance. This study introduces a conceptual model that combines the Diffusion of Innovation framework, the technology acceptance model, and the psychological factors related to innovation resistance to examine the decision-making processes of IMT users in the post-experience context of agritourism. The research model is evaluated through partial least squares structural equation modeling (PLS-SEM) techniques involving 400 users who engaged with IMT for a duration not exceeding 3 months. The findings indicate that the amount of storytelling content, which enhances engagement in agritourism, significantly affects users’ perceptions of IMT and their intentions to revisit and continue using IMT. Additionally, factors related to compatibility, along with privacy and security risks, influence the reluctance or readiness to adopt IMT and the decision to revisit a destination. These findings contribute to the understanding necessary to develop content and apply IMT in the agritourism sector to promote long-term sustainability.

This research aims to develop a Cultural Tourism Web Service via Augmented Reality for Public Relations in Prachuapkhirikhan Province and to evaluate the performance of the system the satisfaction of tourists about the system. The Cultural Tourism Web Service System was developed using WordPress program. The cultural tourist attractions in Prachuapkhirikhan province was presented via Augmented Reality. A questionnaire for evaluating system performance was considered by three experts choosing by the purposive sampling method, and a questionnaire for examining the satisfaction with the system was carried out by 400 tourists selected using a random sampling method. The statistical data analysis was used to calculate the mean and standard deviation. The results indicated that the developed system with an Augmented Reality web service is able to present information concerning cultural tourism in a new and interesting platform. The overall system performance showed a high level, and the tourist satisfaction with the system exhibited the highest level.

Adapting to survive the post-COVID-19 pandemic is challenging for tourism and hospitality businesses. Government agencies play a significant role in assisting entrepreneurs in overcoming crises. The objectives of this study were to examine the situation of the tourism industry in Prachuap Khiri Khan Province, develop integrated tourism innovations utilizing geo-informatics technology to connect tourism networks and evaluate the satisfaction of tourism innovations. This study utilised mixed research methods. The study instruments consisted of an open-ended questionnaire and in-depth interviews to examine the state of the tourism industry in the region, the ArcGIS Online software for developing innovations in geospatial tourism, and an online questionnaire to assess satisfaction with innovation. The questionnaire results were analyzed using descriptive statistics. The sample group for the satisfaction evaluation was comprised of 410 Thai tourists. The results of the study found that 1) there was a problem with the lack of connection of tourism database systems within the province, making it difficult for tourists to access information, 2) innovations developed to become a central database that collects information on tourism businesses sectors in the prototype area and interactive data analysis tools for users at any time and 3) the satisfaction assessment results indicated that tourists were satisfied with the database.