Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI).Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and marketing employees of six manufacturing companies. Answers to three open-ended questions were analysed quantitatively and visualised in various ways using the online toolset of Voyant Tools. We experimented with four different tools out of the twenty four offered by Voyant Tools. These tools were: Cyrrus tool, Correlation tool, Topics tool and Scatter plot tool. All four tools that were tested on the data have scalable parameters. Various settings were tested to demonstrate how input conditions influence modelling of the textual data.Findings: It was demonstrated that the four selected text analysis tools can yield valuable information depicted in the form of attractive visualisation formats. It is also highlighted how rushed conclusions can be arrived at by falsely interpreting the visualised data. It is shown how setting different input parameters can affect results. Out of the four examined tools the Scatter plot tool offering an analysis and modelling method based on t-SNE (t-Distributed Stochastic Neighbour Embedding) proved to yield the most complex information about the text. Research limitations/implications: As the study aimed to be exploratory a sample of convenience was used to collect qualitative data. Although quantitative methods can be invaluable tools of preliminary analysis and hypothesis adjustment in the processing of qualitative data, their results should always be checked against the traditional content analysis techniques which are more sensitive to the complex structure of semantic units. These quantitative techniques are to help early exploration of textual data.Practical implications: Managerial implications might be connected to the fact that in a fast changing global business environment managers and corporate decision makers in general might find the attractive visualisation outputs of Voyant Tool easy to analyse and interprete various aspects of business. As Voyant Tools is an open source, free online sofware not even requiring regsitration and at the same time has an impressive array of sophisticated statistical tools, it might be a cost-effective way of analysing qualitative data. Originality/value: As there is virtually no earlier literature on how quantitative data visualisation techniques can be used in marketing research, especially in the analysis of the SMI, utilisation possibilities of Voyant Tools and other quantitative data analysis and visualisation software for handling qualitative data is definitely a worthwhile area for further research.

Purpose: This study has two aims. It aims to analyse three essential pre-conditions of an authentic sustainability curriculum (ASC). The theoretical analysis involves the definition of authenticity through the learning outcomes (LOs) framework called authentic minimum (AM). This paper also aims to gauge students’ views on economic growth, sustainability and mindfulness.Design/methodology/approach: The theoretical aim was accomplished by extensive study of and critical reflections on the relevant literature. The empirical research was qualitative using an online questionnaire as survey instrument consisting of predominantly open-ended questions involving students of two economic faculties. Directed content analysis and nonparametric quantitative methods were used to assess the answers.Findings: Viable sustainability goals are in stark contrast with the promotion of sustainable economic growth in sustainable development goals 8 and the reigning neoliberal agenda. The empirical findings provide valuable insights into how undergraduate students view mindfulness, economic growth and aspects of sustainability.Research limitations/implications: The empirical research has some obvious limitations that warrant caution in generalizing the results. The authors used a sample of convenience and the base population of the survey consisted only in students of economics in two economic faculties of two Hungarian universities.Practical implications: Practical implications of the present paper are many all sharing; however, the need for existential courage on the part of teachers, students and leaders of higher education institutions. Existential courage is required for profound personal transformation, for going against mainstream ideology and the possible confrontations with colleagues, leaders of institutions, students, friends or family members.Originality/value: On the theoretical side, the concept of ASC was introduced with AM as its LOs framework. For the first time, an attempt was made to interpret authenticity in sustainability education as an integration of mindfulness, human and environmental ethics and a firm opposition to economic growth and neoliberal ideals. The analysis of qualitative data supported earlier research and also provided unique findings in the examined areas.

Sustainability and Subjective Well-Being (SWB) are strongly interrelated domains. The way students view them and prioritize their dimensions should be factored into curricular developments in education for sustainability. Instruments developed to examine sustainability and SWB preferences typically use rating scale items to measure dimensions as separate entities. In contrast, the question format used in this study forces the students to rate variables in relation to each other. The sum of both SWB and sustainability variables was fixed, which means that increasing the weight of a priority automatically meant a decrease in the weight that could be allocated for the remaining elements. Two-block Partial Least Squares (PLS) modelling was used to examine how pre-defined SWB and sustainability dimensions behave when handled within the same model. It was found that those who ordered the three sustainability dimensions as Environment > Society > Economy tended to rank SWB dimensions as (Relations with others, Inner peace) > (Health, Close to nature) > (Good job, Leisure). Our research proved that the use of question formats resembling real-life resource allocation dilemmas and the treatment of SWB and sustainability as one system can yield invaluable information for the educational process.

As the socio-ecological crisis keeps deepening, consumer societies are being pushed towards a paradigm change involving the reconceptualization of authentic human existence. While meditative mindfulness and destination liminoidity have both been proven to catalyze inner transformation, the possible synergistic interplay between them is unexplored. Also, no conceptual model has yet been offered to demonstrate how the liminoidity structure of the destination and meditative mindfulness fit into a conceptual framework of Systemic Existential Authenticity. The main research aim of the paper is to start filling these research gaps. It employs a mixed method approach involving critical literature review, synthesis, exploratory conceptual model building and typological discussion of concepts. In a conceptual framework of systemic authenticity based on Main Horizons of Significance, tourism, as a predominantly capitalist venture is unsustainable. Tourism have to be reinvented based on the destination’s inherent liminoid potential to assist in transforming the consumer mindset. Contributions to literature include a Multi-Level Liminoidity Model embracing the importance of meditative mindfulness and a broader model to demonstrate Tourism’s Contribution to Authentic Existence.

Background/Objectives: Understanding movement development in children with autism spectrum disorder (ASD) is critical for creating effective intervention strategies. This study aims to explore parental perspectives on the movement development of children with ASD, focusing on identifying common challenges and successful strategies. The objective is to analyze the experiences of parents to highlight the most effective approaches to support motor, communication, and social skills development in these children. Methods: Using a qualitative approach, we conducted in-depth interviews with parents of children with ASD. The data were analyzed using open and selective coding to identify key themes related to movement development challenges and strategies. The analysis included cross-referencing with the existing literature to support parental insights. Results: This study identified several key themes, including communication barriers, social interaction difficulties, and the importance of personalized movement programs. Parents reported significant challenges in understanding and addressing their children’s movement needs, particularly in group settings. However, activities such as water programs, music and dance, and animal-assisted therapies were found to be highly engaging. Motivation was a critical factor, with rewards and active parental involvement enhancing participation. Conclusions: This study highlights the crucial role of a supportive environment, including professional guidance and family support, in the success of movement development programs.