Geoffrey Ochieng' Otieno

Dr. Geoffrey Ochieng' Otieno

orcid

Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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15 April 2024 in Cogent Food & Agriculture
Verified
Journal Article
Open access
CKChristopher N. Kamau
Christopher N. Kamau
EMEucabeth B. Majiwa
Eucabeth B. Majiwa
GOGeoffrey Ochieng' Otieno
Geoffrey Ochieng' Otieno
LKLucy W. Kabuage
Lucy W. Kabuage

18 November 2025 in Foods
Verified
Journal Article
Open access
PDF file
WOWillis Owino
Willis Owino
PKPeter Kahenya Kinyanjui
Peter Kahenya Kinyanjui
EWElisabeth Wafula
Elisabeth Wafula
GOGeoffrey Ochieng' Otieno
Geoffrey Ochieng' Otieno
The United Nations Sustainable Development Goal (SDG) 12.3 and the Malabo Declaration both address the critical issue of food loss and waste (FLW), but they differ in scope, timelines and regional focus. While SDG 12.3 provides a global framework and target of 2030, the Malabo Declaration reflects Africa’s pressing need to reduce FLW by 2025. Despite these targets and focus on FLW reduction by the global community, high FLW of fruits and vegetables continues to persist in many parts of Africa due to systemic constraints related to limitations in governance, financing and knowledge. It is estimated that up to 50% of nutritious fruits and vegetables are lost and yet supply hardly meets demand. The objective of this review was to identify the causes of FLW as well as possible solutions to reduce FLW in three fruit and vegetable values chains in East Africa. These three fruit and vegetable value chains were categorized as (i) “exotic, produced all year round, highly perishable and very inexpensive”, (ii) “exotic and indigenous, seasonal production, somewhat perishable and somewhat expensive” and (iii) “indigenous, produced all year round, extremely perishable and inexpensive”, represented by tomatoes, mangoes and indigenous leafy green vegetables, respectively. The upstream (farmer to market place) and downstream (market place to fork) causes of FLW are discussed and their respective solutions are suggested. The solutions provided herein are not only economically viable but also practical and can be adopted for the reduction of FLW in fruit and vegetable value chains in East Africa. This approach could result in the simultaneous increase of the access and affordability of fruits and vegetables for low-income consumers in East Africa.

30 April 2022 in Journal of Agricultural Extension and Rural Development
Verified
Journal Article
Open access
PDF file
MEMajiwa Eucabeth
Majiwa Eucabeth
GOGeoffrey Ochieng' Otieno
Geoffrey Ochieng' Otieno
NCNgugi Caroline
Ngugi Caroline
Dairy goat farming is a significant source of income, particularly for low-income families. However, 75% of the dairy goat products business is still unorganized in Kenya, making its marketing difficult. This study surveyed dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties. The purpose was to identify the types of dairy products sold in supermarkets, the sales preferences, reasons for stocking and not stocking the dairy goat products and perceptions about the dairy goat products. The study targeted all the supermarkets that sold dairy products, excluding those that did not sell dairy products or were not willing to be surveyed. A sample of 40 supermarkets and 5 milk dealers in the three counties was obtained through purposeful sampling. Close-ended questionnaires were administered to managers or appointees of the outlets. According to the findings, 10 types of dairy products were stocked by the outlets as follows: Raw cow milk (11%), pasteurized cow milk (87%), long life cow milk (82%), cow milk yoghurt (93%), ghee (24%), cow mil ice cream (67%), cow milk butter (31%), cow milk cheese (36%), cow sour milk (76%) and pasteurized goat milk. Out of the 45 supermarkets/milk vendors surveyed only 5 outlets sold the dairy goat products (pasteurized milk) which thus indicate the gap in the marketing of dairy goat milk and its products in the study counties. The dairy goat products were not stocked because the products were not available (63%), lack of customers’ awareness (40%), they were not preferred by customers (18%) and high price (10%). The dairy goat milk was stocked due to customers’ preferences (100%). The general perception of the supermarkets was that dairy goat milk was moderately preferred (36%), highly (4%) and not preferred (60%) mainly due to lack of customers’ awareness. Thus, measures should be put in place to promote dairy goat milk as an alternative to dairy cow milk due to its high nutritive value and potential. Key words: Dairy goat products, marketing, supermarkets, sales, preferences, stocking. Dairy goat farming is a significant source of income, particularly for low-income families. However, 75% of the dairy goat products business is still unorganized in Kenya, making its marketing difficult. This study surveyed dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties. The purpose was to identify the types of dairy products sold in supermarkets, the sales preferences, reasons for stocking and not stocking the dairy goat products and perceptions about the dairy goat products. The study targeted all the supermarkets that sold dairy products, excluding those that did not sell dairy products or were not willing to be surveyed. A sample of 40 supermarkets and 5 milk dealers in the three counties was obtained through purposeful sampling. Close-ended questionnaires were administered to managers or appointees of the outlets. According to the findings, 10 types of dairy products were stocked by the outlets as follows: Raw cow milk (11%), pasteurized cow milk (87%), long life cow milk (82%), cow milk yoghurt (93%), ghee (24%), cow mil ice cream (67%), cow milk butter (31%), cow milk cheese (36%), cow sour milk (76%) and pasteurized goat milk. Out of the 45 supermarkets/milk vendors surveyed only 5 outlets sold the dairy goat products (pasteurized milk) which thus indicate the gap in the marketing of dairy goat milk and its products in the study counties. The dairy goat products were not stocked because the products were not available (63%), lack of customers’ awareness (40%), they were not preferred by customers (18%) and high price (10%). The dairy goat milk was stocked due to customers’ preferences (100%). The general perception of the supermarkets was that dairy goat milk was moderately preferred (36%), highly (4%) and not preferred (60%) mainly due to lack of customers’ awareness. Thus, measures should be put in place to promote dairy goat milk as an alternative to dairy cow milk due to its high nutritive value and potential. Key words: Dairy goat products, marketing, supermarkets, sales, preferences, stocking.