This research paper evaluates the commitment, attitude, and performance of various stakeholders, particularly the local government authorities, academic institutions, local businesses, media, and private sector, in the sustainable development of tourism villages. Quantitative data were collected through a survey questionnaire to gather perceptions and feedback from 384 tourism awareness group leaders in the province of West Sumatra, Indonesia. This study employs Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the hypotheses. The findings indicate that stakeholders’ commitment, attitude, and performance exert a strong influence on sustainable tourism villages. In addition, community culture moderates the relationship between the attitudes of stakeholders and sustainable tourism villages as opposed to the stakeholders’ commitment and performance. These findings provide valuable insights and far-reaching consequences for stakeholders, tourism village heads, and the community. There is a need to continuously enhance a comprehensive plan for sustainable tourism, one that goes beyond cultural implication and incorporates a broader range of influencing factors.

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing Grand Inna hotel Padang, the 7 factors mentioned are price factors, service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.

Employee job satisfaction is a positive emotion that employees do to do work according to company rules, and how happy they are to receive what is given by the company based on the value they get for work experience. This study identified prior job satisfaction work facilities and compensation and then moderated by leadership style. Work facilities are facilities and infrastructure provided by the company for use by employees to support employee productivity. Compensation is something that is both financial and non-financial that employees receive as remuneration for their work. Leadership style is a way or behavior of superiors to influence subordinates. The purpose of this study was to examine the extent to which the influence of work facilities and sensitivity to job satisfaction is moderated by leadership style at Yuan Garden Hotel Pasar Baru. This research is included in the quantitative research with a causal associative approach. The sampling method is a saturated sample technique of 77 employees. Smart PLS analysis was used to evaluate the hypothesized models statistically using Smart PLS 3 software. This research shows that work facilities and recovery each positively affect job satisfaction significantly. Then leadership style as a moderating variable shows positive and significant moderating results.

In the historical of digitalization and technological advancements, hotel industry Using social networking as their main advertising medium services to potential customers. In response to the increasingly competitive marketing landscape on social media, particularly in terms of hotel promotions in Padang City, this study was conducted by ZHM Premiere Padang Hotel. The aim of this study was to explore the impacts of the most recent trends in hotel marketing in Padang City on capturing customer attention, enhancing hotel visibility, and influencing customer purchase intentions. The research population consisted of social media users who follow and have engaged with the social media activities of Hotel ZHM Premiere Padang, with a total of 120 sample. Multiple linear regression was employed for hypothesis testing, and the conclusions demonstrated that the use of social media for marketing (X1) have a noteworthy enhancement of purchase intention (Y). Additionally, brand image (X2) was discovered to significantly positively impact purchasing intention (Y). Furthermore, the study demonstrated that both and purchase intention intention was significantly influenced by brand image and social media marketing activities. Abstark Dalam era digital dan kemajuan teknologi, industri perhotelan memanfaatkan media sosial media menjadi salah satu cara utama memperkenalkan produk atau jasa mereka kepada calon konsumen, platform tersebut menjadi sangat penting. Sebagai respon penelitian ini dilakukan di Hotel ZHM Premiere Padang terhadap fenomena persaingan pemasaran yang semakin ketat di media social, khususnya dalam hal promosi hotel di Kota Padang. Penelitian ini dilakukan untuk melihat pengaruh tren terbaru dalam pemasaran hotel di Kota Padang untuk menarik perhatian pelanggan, meningkatkan visibilitas hotel, dan memengaruhi niat pembelian pelanggan. Jumlah sampel dalam populasi penelitian ini adalah 120 pengguna media sosial yang mengikuti dan pernah melihat aktivitas Hotel ZHM Premiere Padang. Pengujian hipotesis menggunakan regresi linear berganda dan didapatkan hasil social media marketing activities(X1) Memberikan dampak positif yang signifikan atas purchase intention (Y), brand image (X2) memberikan dampak positif yang signifikan atas purchase intention (Y) dan social media marketing activities dan brand image memiliki dampak bersama-sama atas purchase intention.

This research began with the discovery of the occupancy rate of Villa Air Manis Hill Residence rooms that did not reach the target. This study aims to determine the influence of Instagram social media on the decision to stay at Villa Air Manis Hill Residence. This type of research is quantitative research with a causal associative method. The population in this study were guests staying at Villa Air Manis Hills Residence with a sample of 130 people. The data collection technique used was to distribute questionnaires. The instrument test used validity and reliability tests. Data processing and analysis used were data tabulation and data description. The analysis requirements test used normality tests, homogeneity tests and linearity tests. The research hypothesis testing used simple regression analysis. The results of this study are 1) Villa Air Manis Hill Residence social media promotion shows a sufficient category with a percentage of 63.2%, 2) The decision to stay at Villa Air Manis Hill Residence shows a sufficient category with a percentage of 67.6%, 3) The influence of social media promotion variables on the decision to stay is 15.2% with a significance value of 0.00 <0.05 thus X has an effect on Y.

This research was conducted because there are several phenomena in the form of employee displacement at Grand Rocky Hotel in Bukittinggi. Behind the high employee loyalty at Grand Rocky Hotel, there are still several employee complaints such as overtime work, and the high workload received by employees. The purpose of this study is to analyse how organisational culture affects employee loyalty at Grand Rocky Hotel Bukittinggi. The method used is a causal associative approach with a population of 106 employees and a sample determined by proportional sampling technique with a sample of 52 employees. The data collection technique used a questionnaire/questionnaire which was arranged according to a Likert scale. Data analysis uses linear regression analysis to see whether organisational culture has an influence on employee loyalty at Grand Rocky Hotel in bukittinggi.Based on the results of hypothesis testing that has been done, the R Square value is 0.124, meaning that the contribution of organizational culture variables to employee loyalty is 12.4% while 87.6% is influenced by other factors. Organizational culture has a positive effect on employee loyalty with a coeffitient value of 0.352, meaning that organizational culture plays a role or has an effect on increasing employee loyalty.