Antonieta Martínez-Velasco

Dr. Antonieta Martínez-Velasco

Universidad Panamericana, Mexico City, Ciudad de México, Mexico
orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Antonia Terán-BustamanteAntonia Terán-Bustamante
Antonia Terán-Bustamante
AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
GDGriselda Dávila-Aragón
Griselda Dávila-Aragón
Knowledge management within organizations allows to support a global business strategy and represents a systemic and organized attempt to use knowledge within an organization to improve its performance. The objective of this research is to study and analyze knowledge management through Bayesian networks with machine learning techniques, for which a model is made to identify and quantify the various factors that affect the correct management of knowledge in an organization, allowing you to generate value. As a case study, a technology-based services company in Mexico City is analyzed. The evidence found shows the optimal and non-optimal management of knowledge management, and its various factors, through the causality of the variables, allowing us to more adequately capture the interrelationship to manage it. The results show that the most relevant factors for having adequate knowledge management are information management, relational capital, intellectual capital, quality and risk management, and technology assimilation.

25 November 2021 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
Antonia Terán-BustamanteAntonia Terán-Bustamante
Antonia Terán-Bustamante
AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
ALAndrée Marie López-Fernández
Andrée Marie López-Fernández
Faced with the pandemic caused by COVID-19, universities worldwide are giving a powerful response to support their communities. One way to provide support is via the collaboration between universities and industries, allowing the co-creation of knowledge that leads to innovation. Historically, universities, as knowledge-intensive organizations (KIOs), have produced knowledge through research. At present, its important contribution to countries’ economy is widely recognized through the development of new knowledge and technical know-how. Universities are a source of innovation for firms, which ultimately translates into social welfare improvements. The objective of this research is to analyze the university–firm linkage. The methodological strategy is carried out using Bayesian networks through a model where the main elements of university–industry linking, which impact competitiveness and innovation, are identified and quantified. The technology transfer model shows that the most crucial processes are Technology Strategy, Value Proposal, Knowledge Management, Control and Monitoring, Innovation Management, Needs Detection, Knowledge Creation, New Products and Services, and Absorption Capacity.

4 October 2024 in IEEE Latin America Transactions
Verified
Journal Article
Open access
AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
MMMa Lourdes Martinez-Villaseñor
Ma Lourdes Martinez-Villaseñor
LMLuis Miralles-Pechuán
Luis Miralles-Pechuán
The use of machine learning in healthcare has transformed the way diseases are diagnosed and treatments are optimized. However, medical databases often lack balanced data due to challenges in data collection caused by privacy regulations. Certain health conditions are under represented, which hampers machine learning performance. To address this problem, a hybrid approach has been proposed that combines the Synthetic Minority Oversampling Technique (SMOTE) with under sampling and uses two specific techniques tailored for imbalanced datasets. Comparative evaluations were conducted using various thresholds to reduce one class and employingBalanced Accuracy to mitigate bias toward the majority class, with popular machine learning methods. The results showed that Balanced Bagging and Balanced Random Forest consistently outperformed other methods, performing the best with an average ranking of 1.42 and 3.58 out of 32 configurations in the two datasets, respectively. Tree-based approaches such as Random Forest and Gradient Boosting demonstrated similar effectiveness, emphasizing the power of aggregating predictions from multiple trees to reduce bias. Notably, under sampling andSMOTE proved advantageous for non-tree-based models likeKNN, SVM, and Logistic Regression showcasing their usefulness across different algorithms. This study provides a robust solution for handling imbalanced datasets in healthcare, which could potentially optimize healthcare interventions and improve patient outcomes and care.

28 November 2018
Verified
Conference Paper
Open access
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AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
MMMa Lourdes Martinez-Villaseñor
Ma Lourdes Martinez-Villaseñor
LMLuis Miralles-Pechuán
Luis Miralles-Pechuán

3 September 2024 in Journal of Infrastructure, Policy and Development
Verified
Journal Article
Open access
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AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
ATAntonia Terán-Bustamante
Antonia Terán-Bustamante
SASuhey Ayala-Ramírez
Suhey Ayala-Ramírez
VCVíctor Manuel Castillo-Girón
Víctor Manuel Castillo-Girón
Ancestral knowledge is essential in the construction of learning to preserve the sense of relevance, transmit and share knowledge according to its cultural context, and maintain a harmonious relationship with nature and sustainability. The objective of this research is to study and analyze the management of ancestral knowledge in the production of the Raicilla to provide elements to rural communities, producers, and facilitators in decision-making to be able to innovate and be more productive, competitive, sustainable, and improve people’s quality of life. The methodological strategy was carried out through Bayesian networks and Fuzzy Logic. To this end, a model was developed to identify and quantify the critical factors that impact optimally managed technology to generate value that translates into innovation and competitive advantages. The evidence shows that the optimal and non-optimal management of knowledge, technology, and innovation management and its factors, through the causality of the variables, permits us to capture the interrelationship more adequately and manage them. The results show that the most relevant factors for adequate management of ancestral knowledge in the Raicilla sector are facilitators, denomination of origin, extraction and fermentation, and government. The proposed model will support these small producers and help them preserve their identity, culture, and customs, contributing greatly to environmental sustainability.

21 January 2025 in Heliyon
Verified
Journal Article
Open access
Antonia Terán-BustamanteAntonia Terán-Bustamante
Antonia Terán-Bustamante
Sandra Nelly Leyva-HernándezSandra Nelly Leyva-Hernández
Sandra Nelly Leyva-Hernández
AMAntonieta Martínez-Velasco
Antonieta Martínez-Velasco
This research aims to study and analyze knowledge management in the mezcal sector in Mexico and its impact on the development of rural communities through Bayesian-networks with machine learning techniques. A model is made in which the critical factors that impact is identified and quantified to optimally manage the knowledge that generates value and translates into innovation and competitive advantages. The results show that the most relevant factors to adequate knowledge and innovation management are commercialization and marketing capacity, value system model, ancient knowledge, strategic business model, process management, competencies, Business structure model, Facilitators governments, universities, mezcaleros, and indigenous communities.