On 10 May 2024, a super geomagnetic storm with a minimum Dst index of less than −400 nT occurred. It has attracted a significant amount of attention in the literature. Using total electron content (TEC) observations from a global navigation satellite system (GNSS), in situ electron density data from the Swarm satellite, and corresponding simulations from the thermosphere–ionosphere–electrodynamics general circulation model (TIEGCM), the dynamic poleward shift of the equatorial ionization anomaly (EIA) during the main phase of the super geomagnetic storm has been explored. The results show that the EIA crests moved poleward from ±15° magnetic latitude (MLat) to ±20° MLat at around 19.6 UT, to ±25° MLat at 21.2 UT, and to ±31° MLat at 22.7 UT. This poleward shift was primarily driven by the enhanced eastward electric field, neutral winds, and ambipolar diffusion. Storm-induced meridional winds can move ionospheric plasma upward/downward along geomagnetic field lines, causing the poleward movement of EIA crests, with minor contributions from zonal winds. Ambipolar diffusion contributes/prevents the formation of EIA crests at most EIA latitudes/the equatorward edge.