Nataša Kovačić is an associate professor at the University of Rijeka, Faculty of Tourism and Hospitality Management, where she has worked since 2008. She is part of the Institute for Multidisciplinary Fields. Her research interests include sustainable mobility, transport and supply chains in tourism, sport tourism and smart tourism and technologies, and more recently inclusive tourism and accessible travel experiences. Kovačić obtained her PhD at Postgraduate study Business Economics in Tourism and Hospitality Management at the University of Rijeka. She teaches Traffic in Tourism, Smart Tourism, and Tourism Supply Chain Management. She published 40 scientific papers and co-authored a book. Kovačić is active as a leader and/or team member in several EU-funded competitive projects (e.g. CEKOM—Competence Center for Smart Cities; SITE—Shaping Inclusive Tourist Experiences). She is also the leader of several scientific (Smart mobility and tourism: Alternative mobility in destinations' tourism, The mobility patterns of students and their impact on the environmental load) and professional projects, as well as researcher on many more. Kovačić is UN Tourism TedQual liaison for the Faculty and head of certification. She is a member of the Editorial Board of the Tourism and Hospitality Management journal, a member of IFITT—International Federation for Information Technology and Travel & Tourism and IRNIST—The International Research Network in Sport Tourism.