Palm sugar produced from sugar palm plants is an alternative sugar to granulated (refinery) sugar produced from sugar cane plants. Recently, more and more consumers are switching from granulated sugar to palm sugar. However, because entrepreneurs are still traditional, efforts to meet changing consumer tastes still have many obstacles. This research aims to (1) determine the potential of sugar palm plants as; (2) analyze the prospects for the Indonesian small palm sugar industry in the future. The method for determining the research location was carried out purposively, namely the Republic of Indonesia, which is one of the largest palm sugar producers in the world. This research was carried out from March 2024 to May 2024. This research was carried out using a survey approach and used secondary data, especially BPS publication data. To find out the prospects for palm sugar in Indonesia, it is explained using simple linear regression. Meanwhile, the analysis of plant potential is explained descriptively qualitatively and quantitatively. The research results show that sugar palm cultivation in Indonesia has great potential, especially because sugar palm plants do not require complicated growing requirements. Almost all areas in Indonesia can be planted with palm trees. The availability of land in Indonesia is quite extensive, has hydrological and conservative functions. There is a traditional farming culture in cultivating palm sugar. The results of regression analysis using time series data from 1992 to 2020 show that the development of land area, which is a manifestation of farmers' response to demand for palm sugar, shows an increasing trend. With ß of 1,046.5, it shows that on average every year there is an increase in the area of ​​sugar palm plantations of 1,046.5. Meanwhile, from the production aspect, the results of the regression analysis also show a significant increasing trend with ß of 2,575.4, which shows that from the production aspect there has been a significant increase in production, namely 2,575.4 tonnes each year. Furthermore, it can be concluded that the potential for palm tree development is quite good and the prospects for the palm sugar industry in Indonesia are quite bright.

This study examines older adults' subjective well-being (SWB) in Jambi Province, Indonesia, and identifies the key socio-economic determinants influencing their well-being. Using a structured survey of 207 respondents aged 60 and above, SWB was measured through a 19-item instrument encompassing life satisfaction, emotional well-being, and sense of purpose. Data were analyzed using descriptive statistics and multiple linear regression. The findings indicate that increasing age correlates with a decline in SWB while being female, having a higher level of education, maintaining an active role in the household, being married, and having a stable source of income contribute positively. Pensions or steady financial support can significantly enhance well-being, often even more than simply having a job. On the other hand, larger households may lead to lower well-being, likely because of the financial strain and caregiving demands they bring. Interestingly, older adults from the Malay and Bugis/Banjar ethnic groups tend to feel better than those from the Javanese/Sundanese groups. These findings highlight the importance of strengthening social security systems, lifelong learning programs, and community-based support to enhance the well-being of older adults.