Los cambios en el ecosistema mediático han provocado transformaciones en los lenguajescomunicacionales, ahora en espacios imagéticos como el Instagram, incluso fortaleciendo lahipermediación proporcionada por las redes sociales. El artículo presenta una investigación métricasobre la utilización del Instragram por la iniciativa portuguesa Aldeias Históricas en búsqueda depromoción turística de la región. Para la investigación, se ha adoptada la herramienta InstaBro, queofreció informaciones para un análisis de carácter cuantitativo, pero también una interpretacióncualitativa. Los resultados ofrecen informaciones hacia la importancia de la hipermediación enprocesos de promoción del turismo rural a través de la comunicación digital

Este artigo relata a experiência de duas iniciativas de base comunitária, “BioLiving” e “Bons Sons”, como exemplo das boas práticas de mobilização do potencial endógeno regional para a promoção dos processos de desenvolvimento da região centro de Portugal. O principal objetivo foi compreender o papel que as tecnologias digitais podem desempenhar no processo de inovação territorial. Este estudo contribui para uma visão analítica sobre as práticas de gestão das redes sociais, extraindo as recomendações para a consolidação efetiva de estratégias que visam a promoção da capacidade de iniciativa e de empreendimento das comunidades locais e a valorização económica dos recursos endógenos.

The role and potential of digital tools, in supporting citizens and communities who are leading territory-based innovation, is not yet entirely understood. To contribute to addressing this gap, this research conducted two focus groups with two sets of five community-let initiatives. Following a mixed-coding approach, data was analysed to identify the mediation and communication tools that communities use, as well as the purposes of use, and the experiences prompted by the use of those tools. Data was also analysed to develop an understanding of the attributes and features desired in a future digital solution, that could best support communities' activities. Results show that both, small- and larger-sized initiatives, avail of a breath of digital tools to develop their activities, in a scenario where traditional tools continue to hold an important role. Yet, while small-sized initiatives strive to promote their activities and to develop synergies with local peers, larger-sized initiates are more concerned with optimizing digital media use and with continuing to engage in face-to-face interactions, with the multiple agents they work with.

Digital technologies, including computers, mobile phones, the internet, and social networks, are widely used worldwide. These devices and technologies can be of great use helping people with intellectual and developmental disabilities (IDD) due to their potential to access information and make social contacts easier, promoting their well-being and social inclusion. Digital technologies can help removing barriers to their use and promoting equal rights and opportunities for all. However, little research has been done to explore the patterns of use and difficulties in using digital technologies experienced by people with IDD. This study seeks to overcome this gap by surveying information on the digital skills of people with IDD, their habits of using digital technologies, and the factors that facilitate or hinder this use. This study surveyed 78 people with IDD about their knowledge, frequency of use, goals, and autonomy in using digital technologies. The results demonstrate the need to implement new approaches to promote the digital inclusion of people with IDD, ensuring that they have access to digital technologies as well as the possibility of learning to use them flexibly and adapt to their conditions. Moreover, the results of this study highlight the importance of developing support networks that involve school, family, and community that can offer a range of initiatives to promote the digital and social inclusion of individuals with IDD.