The effect of irradiance and temperature on the photosynthesis of a Japanese native brown alga, Sargassum fusiforme, was determined by using dissolved oxygen sensors and pulse amplitude–modulated fluorometry. In situ measurements of the effective quantum yield (ΦPSII) decreased as irradiance increased at 12:00 PM and recovered in the late afternoon, indicating that a proportionately greater number of reaction centres were closed. Likewise, laboratory measurement after 6 hours of exposure to low and high (300 and 1000 μmol photons m−2 s−1, respectively) irradiances showed a relatively greater decrease in ΦPSII at high irradiance, and both treatments recovered overnight. A model of the net photosynthesis–irradiance relationship determined at 20°C revealed that the net photosynthetic rate quickly increased at irradiances below the estimated saturation irradiance of 391 μmol photons m−2 s−1 [95% Bayesian credible interval (BCI) of 299–515 μmol photons m−2 s−1]. Gross photosynthesis and dark respiration rates ...