To gain a comprehensive understanding of the current research landscape in the field of new energy vehicle (NEV) fires and to explore its knowledge base and emerging trends, bibliometric methods—such as co-occurrence, clustering, and co-citation analyses—were employed to examine the relevant literature. A research knowledge framework was established, encompassing four primary themes: thermal management and performance optimization of power batteries, battery materials and their safety characteristics, thermal runaway (TR) and fire risk assessment, and fire prevention and control strategies. The key research frontiers in this domain could be classified into five categories: mechanisms and propagation of TR, development of high-safety battery materials and flame-retardant technologies, thermal management and thermal safety control, intelligent early warning and fault diagnosis, and fire suppression and firefighting techniques. The focus of research has gradually shifted from passive identification of causes and failure mechanisms to proactive approaches involving thermal control, predictive alerts, and integrated system-level fire safety solutions. As the field advances, increasing complexity and interdisciplinary integration have emerged as defining trends. Future research is expected to benefit from broader cross-disciplinary collaboration. These findings provide a valuable reference for researchers seeking a rapid overview of the evolving landscape of NEV fire-related studies.