Yu-Hsun Lin

Dr. Yu-Hsun Lin

orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 July 2013 in Sage Open
Verified
Journal Article
Open access
PDF file
HCHuey-Wen Chou
Huey-Wen Chou
YLYu-Hsun Lin
Yu-Hsun Lin
HCHsiu-Hua Chang
Hsiu-Hua Chang
WCWen-Wei Chuang
Wen-Wei Chuang
This study explores the relationships among transformational leadership style, cognitive trust, and collective efficacy as well as the impact of these variables on distal team performance. Data collected from 39 teams find that team cognitive trust as two process variables involves a transformational leadership process in which cognitive trust in the team leader and cognitive trust among team members mediate the impact of this leadership style on collective efficacy. Unlike previous studies, our results show that leveraging cognitive trust in the team leader is necessary but not sufficient for better proximal collective efficacy, which in turn facilitates distal team performance. Although cognitive trust among team members was more closely related to proximal collective efficacy than cognitive trust in the team leader was, the factors that foster the development of cognitive trust among team members remain scantly explored in the transformational leadership literature and deserve more attention in future research.

30 March 2021 in Online Information Review
Verified
Journal Article
Closed access
YLYu-Hsun Lin
Yu-Hsun Lin
MCMy Giang Chu
My Giang Chu
Purpose: Motivating users to revisit a social networking site (SNS) by developing a long-term relationship with them is critical for SNS operators to enhance market control and competitiveness. By conceptualizing loyalty intention as an indicator of the long-term relationship, the present study, based on uses and gratification (U&G) theory, aims to explore the role played by online intimacy development with respect to loyalty intention when individuals have gained gratifications through using the SNS.Design/methodology/approach: The study used a questionnaire measuring six types of Facebook gratifications as well as measuring self-disclosure breadth, self-disclosure depth, intimacy with Facebook, intimacy with Facebook friends and loyalty intention. Data, collected from the University of Economics in Vietnam, were analyzed using the partial least squares (PLS) approach.Findings: The results support several findings: (1) the gratifications including entertainment, network extension, recognition and emotional support provided by Facebook may stimulate the users' intimacy with Facebook and/or Facebook users; (2) intimacy with Facebook and intimacy with Facebook friends facilitate users' loyalty intention; (3) having a sense of emotional support influences users to engage in self-disclosure with breadth and meaningful depth, thus leading them to develop a sense of intimacy with Facebook friends.Originality/value: The study contributes to U&G research, intimacy theory and the SNS literature by offering an understanding of users' online communication self-disclosure and intimacy development, wherein the self-disclosure and intimacy stem from the users' gratifications via using specific SNS services and, in turn, create their loyalty intention toward that SNS.

1 April 2014 in Computers in Human Behavior
Verified
Journal Article
Closed access
HCHuey-Wen Chou
Huey-Wen Chou
YLYu-Hsun Lin
Yu-Hsun Lin
HLHung-Sheng Lu
Hung-Sheng Lu
HCHsiu-Hua Chang
Hsiu-Hua Chang
SCShyan-Bin Chou
Shyan-Bin Chou

1 June 2014 in Computers in Human Behavior
Verified
Journal Article
Closed access
HCHuey-Wen Chou
Huey-Wen Chou
HCHsiu-Hua Chang
Hsiu-Hua Chang
YLYu-Hsun Lin
Yu-Hsun Lin
SCShyan-Bin Chou
Shyan-Bin Chou

14 September 2020 in Tourism and Hospitality Research
Verified
Journal Article
Closed access
PDF file
IHIn-Lin Hu
In-Lin Hu
CCChen-Chi Chang
Chen-Chi Chang
YLYu-Hsun Lin
Yu-Hsun Lin
Traveling in a Hakka village, the tourist can feel the culture of the Hakka in Taiwan and see traditional drama, artwork, handicrafts, and foods. The current trend in tourism planning is to incorporate online word of mouth into route design. This paper aims to examine common characteristics of Hakka village tourism development, identifying the need for planning and offering a model of the directions planning might take. It begins with big data collection of the online service and combines that with social network analysis. The results indicated that tourism planning with user's online search strategy will provide a better and more precise tour service. It is suggested that the government should set up the tour service center at the location identified as being in the structural hole of the tourism network. As cultural tourism continues to expand, big data applications will offer new opportunities and challenges to tourism planning.

26 November 2019 in Online Information Review
Verified
Journal Article
Closed access
WLWen-Hsuan Lee
Wen-Hsuan Lee
YLYu-Hsun Lin
Yu-Hsun Lin
Purpose: The purpose of this paper is to deepen the understanding of why text messages are superseded by using stickers, thus driving instant messaging software (IMS) users’ visual communication process. Design/methodology/approach: Drawing on Uses & Gratifications (U&G) theory and using a semantic technique, this research begins by identifying design indices of stickers and user’s perceived gratifications that they describe and evaluate at their first impression of using stickers in Study 1. Study 2 introduces media richness theory and the expectancy model into the framework of U&G theory and further explains several causal linkages from the LINE stickers’ design quality indices to proximal users’ perception of gratifications and distal sticker use intention. Findings: Study 1 explores four variables, playfulness, variety, delicacy and uniqueness, as stickers’ design quality indices and discloses two user perceptions of gratifications, i.e., the needs of self-expression and of flaunting to someone, as main intrinsic motives for users sending stickers. The results of Study 2 further support the finding that self-expression and a mentality that seeks conspicuousness are two important psychological variables mediating the effects of three design quality indices – playfulness, variety and uniqueness – on visual image use intention. Originality/value: The main contribution of this research is to verify the psychological mechanism of visualized communication between IMS users. Moreover, the finding extends the digital marketing literature by highlighting conspicuous consumption that occurs not only in consuming luxury goods, but also in costless or cheaper digital product such as IMS stickers.