Liana Holanda N. Nobre is an Associate Professor at the Universidade Federal Rural do Semi-Árido (UFERSA), Brazil. She earned her PhD in Business Administration from the Pontifical Catholic University of Paraná (PUCPR), holds a Master’s degree in Business Administration from the Universidade Estadual do Ceará (UECE), and a Bachelor’s degree in Business Administration from the Universidade Federal do Ceará (UFC). Her trajectory has been recognized through awards and honors, including the Women Innovators Award and the granting of a patent by the Brazilian National Institute of Industrial Property (INPI).She currently serves as Pro-Rector for Research and Graduate Studies at UFERSA, where she has recently led and coordinated major scientific and technological innovation projects. She is the leader of the Behavioral Finance Research Group (GFinc) and coordinates nationally funded research projects, with a strong focus on decision-making, risk behavior, and innovation.Professor Nobre has published numerous papers and book chapters in national and international outlets and serves as an ad hoc reviewer for scientific journals and conferences. Her teaching disciplines include Financial Management, Quantitative Methods, and Behavioral Finance, and her research interests focus on behavioral finance, financial risk tolerance, decision-making, innovation, and applied research methods.