Hongling Cheng

Mrs. Hongling Cheng


Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 January 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
ZLZelin Liu
Zelin Liu
XDXiyan Duan
Xiyan Duan
HCHongling Cheng
Hongling Cheng
ZLZhaoran Liu
Zhaoran Liu
PLPing Li
Ping Li
YZYang Zhang
Yang Zhang
Background: The “Double Reduction” policy changed the education market landscape overnight in China. This study aimed to develop a strategic development model for the sports education market within the context of the “Double Reduction” policy. Methods: This study employed a hybrid model of SWOT (strengths, weaknesses, opportunities, and threats) and AHP (analytic hierarchy process). First, SWOT factors were identified by a literature review and survey. In 2022, 30 managers and 251 parents from Changsha and Tianjin were surveyed regarding the sports education market. Second, five decision-makers from the Changsha sports education market performed a pairwise comparison of the AHP analysis, which was used to determine weights, consistency ratios, and intensities of SWOT factors. Third, the strategic vector method was used to develop the strategic development model. Results: Sixteen SWOT factors were determined. The strategic quadrilateral’s center of gravity is positioned in quadrant II (−0.0595, 0.0246). The strategic azimuth is 157.5°, and the strategic coefficient is 0.49. The strategic vector is located at the striving zone of the adjustment type. Conclusions: A conservative business strategy should be implemented in the current sports education market. Four novel strategies were proposed to support the high-quality development of the Chinese sports education market.