This study focuses on predicting the online purchase intention of consumers purchasing from e-commerce platforms using an integrated model of the theory of planned behavior (TPB) and extended technology acceptance model (TAM). The results showed that TAM factors, perceived value, and perceived enjoyment had significant effects on attitude toward online purchase, while the TPB inputs, perceived enjoyment, and e-commerce exchange image played strong roles in influencing online purchase intention. The results also showed that perceived enjoyment helped to raise the predictive power of attitude dramatically, while the e-commerce exchange image contributed a high portion to explain online purchase intention variation. The results indicated that the e-commerce trading platforms need to focus on improving their images and on increasing customers’ experience to improve their business performance.

Purpose: This paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected the influence of household activities and family pressure on individuals to perform organic food purchase behaviors. The role of trust in organic food as a direct and a moderating factor was examined in the proposed framework as well.Design/methodology/approach: The study proposed a model with 10 hypotheses from the literature review. The hypotheses were tested using data collected from 407 organic food customers in Hanoi, Vietnam. The partial least squares structural equation modeling (PLS-SEM) approach was used for analysis.Findings: The results indicated that household norms played an important role influencing purchase intention and behavior. This research also showed that trust in organic food directly affected purchase intention and played a moderating role on the attitude towards organic food and purchase intention relationship. However, trust in organic food did not show moderating effects on other relationships in the model.Research limitations/implications: More context-specific reasons may be incorporated into the research model to better explain consumer purchase behaviors.Originality/value: The role of household norms and its impact under TPB has not been investigated for organic food purchase behaviors, particularly in emerging markets.

This paper proposed a comprehensive model to examine (resource-based) factors affecting management and technological innovation, and in turn the impacts of management and technological innovation on organisational performance in auditing service sector. The results confirmed the significant impacts of all proposed factors on management and technological innovation directly or indirectly. Among proposed factors, internal source involvement showed its direct impact and its mediating effect as well. The results also attested the positive impacts of management and technological innovation on audit firm performance. Contextual factors (organisational size and age) were identified to have significant influences on organisational performance. In addition, organisational age showed its moderating role on the relationship between management innovation and operational performance. The moderating effects indicated that management innovation caused higher impact on younger audit firms.

Purpose: The study examines factors influencing green logistics practices (GLP) in Vietnamese industrial companies, focusing on green intellectual capital (GIC) and digital transformation (DX) and their impact on operational and environmental performance in Vietnam’s growing industrial sector. Design/methodology/approach: The research uses a quantitative approach, surveying 207 manufacturing enterprises in Vietnam. A two-phase analysis includes exploratory factor analysis (EFA) for construct validity and reliability, followed by partial least squares structural equation modeling (PLS-SEM) to test hypotheses and evaluate the model. Findings: External pressures from customers and regulations have little impact on green logistics in Vietnam’s manufacturing companies. However, internal factors like GIC and DX positively influence GLP implementation and enhance environmental and operational performance. Research limitations/implications: The study primarily focuses on small and medium-sized enterprises (SMEs) in northern Vietnam, which may limit the generalizability of the findings to larger firms or other regions. Originality/value: This research addresses a gap by exploring the interplay between GIC and DX in implementing GLP in Vietnamese industries. It provides empirical evidence that can inform both academic research and practical strategies for sustainable development in emerging economies.