This study explores the relationship between customer satisfaction and loyalty in mobile banking, emphasizing the moderating role of Technology Readiness. As mobile banking becomes increasingly central to financial service delivery, understanding the nuanced drivers of customer loyalty is essential for strategic growth. Drawing from the Technology Readiness Index, this study examines how four dimensions, optimism, innovativeness, discomfort, and insecurity, moderate the satisfaction–loyalty linkage. Data were collected via a structured survey from 258 mobile banking users in the United States, analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that optimism and innovativeness positively moderate this relationship, while discomfort and insecurity act as negative moderators. Practically, this research introduces a segmented approach to mobile banking service design, underscoring the need for differentiated strategies that address varying levels of user readiness. Theoretically, this study addresses a gap in mobile banking literature by shifting the focus from adoption to sustained usage and satisfaction-based loyalty, enriching the discourse on customer behavior in digital finance.

This study investigates how multi-dimensional e-government service quality shapes citizen loyalty through perceived value, trust, and satisfaction. Drawing on service quality and relationship marketing theories, it specifies four dimensions of e-government service quality—interactivity, sufficiency, privacy, and citizen service—and models their direct and indirect effects on perceived value, trust, satisfaction, and loyalty among users of Vietnamese e-government portals. Using survey data and a validated measurement model, the findings confirm that the four quality dimensions contribute unequally to overall e-government service quality and that service quality exerts significant positive effects on perceived value. Perceived value, in turn, strengthens citizen trust and satisfaction, ultimately fostering loyalty toward e-government services. The study advances e-government literature by empirically validating a multi-dimensional quality-driven value–trust–satisfaction–loyalty chain that may be used to design citizen-centered digital public services that build sustainable engagement and loyalty.

Green transformation (GT) has become a strategic priority for small and medium-sized enterprises (SMEs), yet existing research provides fragmented explanations of how internal organizational capabilities and external ecosystem collaboration jointly support this process. To address this gap, this study conducts a PRISMA-based systematic literature review of 71 Scopus-indexed studies published between 2010 and March 2026. The review critically synthesizes the literature to examine how green dynamic capabilities, stakeholder collaboration, digital transformation, and institutional support interact throughout SMEs’ GT. The findings identify four interrelated drivers of GT: green dynamic capabilities, stakeholder collaboration, digital transformation, and access to green finance. Collectively, the evidence suggests that SMEs strengthen GT by continuously developing internal capabilities while leveraging complementary resources through ecosystem collaboration, although the effectiveness of these mechanisms depends on supportive institutional environments and appropriate green finance instruments. Building on this synthesis, the study develops an ecosystem-capability perspective that conceptualizes GT as an ecosystem-enabled capability-building process linking internal capability development renewal with collaborative value creation. The review contributes by providing a process-based explanation of SMEs’ GT and offers evidence-informed implications for policymakers, SME managers, financial institutions, and ecosystem partners seeking to strengthen sustainability under resource-constrained conditions.