This study conceptualizes how artificial intelligence (AI)-based customer engagement strategies can shape consumers’ green purchasing intentions, focusing on the theorized roles of attitude and perceived risk toward green products as articulated in prior literature. Building on contemporary research in sustainable marketing and consumer psychology, the article proposes a conceptual framework in which AI-enabled engagement influences green purchase intention via attitudes, with perceived risk operating as a boundary condition that moderates these effects. To qualitatively substantiate the salience and practical relevance of these constructs, an exploratory sentiment analysis of Amazon reviews for green products was conducted to surface emotional responses, perceived value drivers, and behavioral cues. The review corpus predominantly reflects positive sentiment alongside mixed subjectivity and factual commentary, highlighting recurring decision factors such as product quality, packaging, sustainability claims, and price sensitivity. Consistent with literature, the evidence aligns with the view that personalization and transparency can bolster trust and more favorable attitudes, while perceived risks—spanning greenwashing concerns, cost, and performance doubts—remain obstacles to adoption. Crucially, the sentiment analysis is presented as illustrative and does not statistically test the proposed mediation or moderation pathways; rather, it offers qualitative support that complements the literature-based conceptual model. The study contributes by integrating insights from digital technologies, consumer psychology, and sustainable marketing to guide authentic, strategic engagement practices that can encourage eco-conscious behavior.

Purpose: The main purpose of this research work is to find the scope of enhancing the teachers’ work-efficiency through the logical linkages of emotional exhaustion, attitude, knowledge management (KM), and community-engagement. Methods: With a qualitative research approach, i.e.: Total Interpretive Structural Modeling (TISM), this study tried to explore the intricate relationships between the aforesaid components in Indian context. With the overview of community engagement having its significant importance in educational settings, research problem is defined, which guided for extensive literature review, the core part of TISM. The study utilizes fundaments of ISM along with the contextual relationships to reach the hierarchical model of TISM to visually represent the relationships between the identified factors, reflecting their driving power and dependency power. Results & discussions: This study established the complete interpretations of the linkages among variables through developed model of TISM. Further, this research-work shows how the identified factors collectively contribute to teachers’ overall work-efficiency, where online customer-engagement and offline customer-engagement forms the context for the attitude and KM, and emotional exhaustion that are in turn leads to work-efficiency of teachers. Implications of the study: This study highlights the scopes for comprehensive strategies to enhance work-efficiency of teachers through fostering positive attitudes and effective KM on the ground of community engagement, where emotional exhaustion is managed adequately.

In the present-day digital marketing landscape, financial products are aggressively promoted alongside traditional marketing strategies. So, the main purpose of this study is to examine the structural relationship between customer engagement, mental accounting, attitude, customers’ biases and brand preference among individual investors in the context of marketable financial products. Using a descriptive research design, this study employs interpretative structural modelling, a qualitative tool, to emphasize the structural relationships that influence individual investors’ brand preferences. Key findings refer to customer engagement serving as the main driver of all other elements. Consequently, mental accounting, attitude and bias play an increasing role in influencing individual investors’ brand preferences. This study offers the implications with important strategic inputs for marketing financial products like mutual funds and systematic investment plans. Further, this article clarifies the role of mental accounting within these relationships, which helps to better understand consumers’ behaviour towards financial products, as these products are perceived differently in different contexts. According to this study’s novelty, no prior study has examined the interplay of factors such as customer engagement, mental accounting, brand attitude, customers’ biases and brand preference. This study offers a new academic perspective as well as strategic implications for financial markets.

This study explores the interrelationships among business digitalisation (BD), organisational leadership (OL), business innovation (BI), and entrepreneurship sustainability (ES) to assess whether synergistic effects exist and how they influence business sustainability outcomes. A mixed-method approach was applied, combining bibliometric techniques, such as citation analysis, frequency distributions, co-word analysis, co-occurrence mapping, and relational frequency matrices, with qualitative content analysis and conceptual synthesis. The dataset includes 311 peer-reviewed articles published between 2001 and 2023, drawn from Web of Science, SCOPUS, and selected grey literature, all focusing on at least one of the four constructs. Findings show strong evidence of multiple interconnections, particularly BD–OL and BI–BD, with Asia, especially India, demonstrating how leadership drives digitalisation and innovation. However, ES–BI and ES–OL remain underexplored, representing significant research opportunities. Results confirm BD as a key enabler across innovation and sustainability, often mediated by leadership and innovation dynamics. Implications suggest that policymakers should support integrated digital, leadership, and innovation frameworks to foster sustainable entrepreneurship, while business leaders are encouraged to invest in digital capabilities and innovation-driven leadership. Educational institutions should emphasise interdisciplinary training that integrates digitalisation, leadership, and sustainability. By highlighting overlooked connections and offering a global perspective, this study advances theoretical and practical understanding of sustainable digital entrepreneurship. Keywords: Business digitalisation; Organisational leadership; Business innovation; Entrepreneurship sustainability; Bibliometric analysis; Sustainable digital entrepreneurship