Illegal wildlife trade is a major global driver of biodiversity loss, shaped by high consumer demand, transboundary networks, and uneven enforcement. In the Middle East, particularly the Gulf Cooperation Council (GCC) region, factors such as high purchasing power, cultural traditions (e.g., falconry, prestige pets), and expanding digital marketplaces sustain both legal and illegal flows. We present a nine-year (2017–2025) assessment based on weekly, repeated field surveys at the Friday Market, adjacent pet shops, and private farms, complemented by systematic monitoring of online advertisements on Haraj.com.sa. We recorded 1063 individual animals across 88 species, birds (39.4%), reptiles (52.0%), and mammals (8.6%), and analyzed prices, conservation status, and venue-specific patterns. The most frequently recorded taxa included the white-eared bulbul (Pycnonotus leucotis), common slider (Trachemys scripta), and Egyptian mastigure (Uromastyx aegyptia). Mammals, though fewer in number, commanded the highest prices, particularly cheetahs (Acinonyx jubatus) and lions (Panthera leo). About 26% of species were IUCN-listed as threatened, with CITES Appendix I taxa fetching higher prices. Findings underscore the need for real-time monitoring, targeted enforcement, and cross-border collaboration to address escalating trade in rare and protected species.