Research has often overlooked examination of circular consumption practices from the consumer’s perspective by primarily focusing on specific consumption activities, hindering researchers from obtaining comprehensive insights into consumers’ upstream and downstream roles. Addressing this gap would highlight their role as simultaneous product users and resource suppliers. The framework draws from the concepts of the circular economy, attitude–behavior–context theory, and practice theory to develop a model that explores circular consumption behavior based on 8R-strategies for addressing and reducing product demand and disposal. These strategies comprise refuse, rethink, reduce, reuse, repair, refurbish, repurpose, and recycle. The proposed model was empirically tested using partial least squares structural equation modeling with data collected from 528 consumers. The results show that the antecedents positively impacted circular consumption behavior, with environmental concern and consumer social responsibility acting as partial mediators. Habits moderated the relationship between these variables, though they showed insignificant moderation between circular economy knowledge and circular consumption behavior. The findings underscore the importance of consumers’ role as both product users and resource suppliers in circular consumption practices.

The fourth industrial revolution has been discussed generously in literature, as it centers around offering high value and customized products or services to the consumer by harnessing the potential of cutting-edge technologies. It comes as no surprise that it has brought about a paradigm shift in the manufacturing and services sector; however, it is imperative to analyze the variables which influence its adoption. Although there has been an increasing number of studies helping us to understand the adoption of Industry 4.0, there is no structured and process-oriented implementation roadmap that brings together contextual factors for the adoption, nor a step-by-step methodology regarding improvements. Therefore, the authors have conducted a review in which the barriers to Industry 4.0 adoption have been analyzed in a manufacturing context and their corresponding drivers have been discussed. The study reveals that top management commitment, clear strategy, and a skilled workforce play a significant role in the adoption of Industry 4.0 technologies. Afterwards, the authors have developed a conceptual framework for Industry 4.0 adoption by combining DMAIC with a Technology–Organization–Environment (TOE) framework. The recommended framework is designed to facilitate sustainable digital transformation, helping organizations navigate through a structured ability-building process, upskill their workforce, and embrace technologies that align with sustainability objectives. From an academic perspective, the research makes key contributions to technology management literature by utilizing the TOE approach in a proper manner through DMAIC principles. For practitioners, the research work provides an easy four-step process that can assist them in adopting Industry 4.0 technologies in a proper manner.